Baskit Wear Snugfits

Several days ago, I was pleasantly surprised to receive a sample of Snugfit Seamless briefs from Baskit Wear, courtesy of grapeVine Public Relations.

Skin tight with a pouch that expands to each body shape, these fishnet trunks have been the rage in Europe for years (photo top).

Baskit Wear has recently unveiled 2 additonal lines from the spring 2010 underwear collection: Utility and Fine Lines (photos bottom).

Utility is exactly that—utilitarian: plain and simple with a practical fly-pouch in front!

As for Fine Lines, well, let us just say that there is a fine line between covering up and showing off!

So what else is in store this season?

Here is a sneak peek, behind-the-scenes video of two more lines that will be released this summer: WonderWear and Baskit Light.

Utility Fine Lines

Photos Copyright Baskitwear.

It's All /pure/ Sexy with Baskitwear

The other day I received in the mail a package containing two pairs of undergarments from Baskitwear, the fashion-forward company that designs underwear, activewear, and swimwear, which highlight the male body with contour pouches and high impact coloring.

The Colorado-based company was founded in 2001 by Eric Schwers and releases 8-10 different collections per year at a price point of $12 to $24 for most styles.

What I like about baskitwear is the emphasis on green technology, resulting in an eco-certified collection that is made from 100% organic cotton.

Baskitwear ensures that the cotton has been grown under European Union standards, earning the EU's eco-label: the Flower Mark.

Heavy-metal free and earth-friendly dyed, /pure/ products are shipped in recycled packaging—exacly what arrived at my doorstep.

The material is soft, durable, and elastic. No wonder 120+ retailers across the US and around the world are stocking up on baskitwear.

Photos Copyright Baskitwear.

Some More of What the Designers Are Saying

I have been very excited lately to see the number of visitors to my website increasing rapidly by the month, currently averaging about 6,500!

I am also very pleased by the number of emails that I receive from you about how much you enjoy reading the articles.

Then, when a designer replies, that makes my day all the more brighter! So, here’s some more of what they have been saying:

Michail Gkinis of aptform
Thank you very much for your good work.

Rene Gurskov of Incircus
It looks great.

Yui Hashimoto of Ethosens
Thank you for doing a good job! I am very impressed.

Austin of Star Works for Spurr
Looks great–thanks for your support!

Chicca Granata for Shudy
Innanzitutto grazie mille per aver scritto su Shudy!

Matthieu & Nicolas at MoutonCollet
Thank you very much Francesco...! That's really cool...!

Tomas at OntFront
So far you are the best copywriter we have come across. So you’re absolutely worth it to boom next to your positive mind state.

Ziad Ghanem
WOW. Well done. You are such a wonderful writer. I am so thankful and I really enjoyed reading it.

Marlene & Karen at Pinklemon
We like it.

Evelina for fhonetics
The article looks nice Francesco…

Chris Holzinger
I really enjoyed reading the article, well done.

Jean-Luc for a&v and Petar Petrov
The article is perfect.

Asger Juel Larsen
It looks great. Thank you for the kind words, which are very precise.

Karoline for Luise&Franck
Thank you for your article that reflects very well the spirit of our label and that we found particularly well documented!

Steven for Baskitwear
What a wonderful write-up! I want to thank you.

Miranda at Coco PR
Looks wonderful, thank you.

Heather for KZO
Thank you for sharing the KZO articles! Both Joel and I think they are great & very thought provoking.

You may find previous responses at What the Designers are Saying..., What the Designers Keep on Saying..., and What the Designers have been Saying.

Photo Copyright Men's Fashion by Francesco.

Can't Make Up Your Mind? Let the Sexy Guys at Baskitwear Decide!

There's nothing worse than going to the gym, stripping down, and getting caught in a pair of tattered underwear that looks like something Christopher Columbus sailed in!

Well, there is something a bit more embarrassing, like when someone takes off his socks that smell like a bag of Frito's!

Hey, there's no excuses with all the choices out there for both.

"Too many," you say?

Well, here's a company called Baskitwear that can help us decide. Check out the video and...try them all!



Baskitwear also has a wide assortment of swimwear. Still can't make up your mind? Well, try them all!


Based in Boulder, Colorado, Baskitwear was founded in 2007 by Eric Schwers, who designs all the underwear and swimwear collections!

Underwear is divided into 10 categories like "gods," which feature briefs, trunks, and boxers with awesome illustrations of Neptune and Atlas.

My favorites are "Life Guard" and "Swimmer" in the "brawn" collection... Or maybe the "Sawed-Off Trunks" in the "body art" collection. Aw...now I can't decide! So, try the all!

Here's the entire 2009 a/w collection of swim suits and undies!



Photos, video, and slideshow Copyright Baskitwear.
Photos by Bruno Rand.