Ziad Ghanem: Outsiders, Immigants & the Right Fit

Human nature. Not always easy to predict. Yet, oftentimes, very predictable. We reject the unique and embrace the mundane. As soon as we detect something or someone that deviates from the norm—off to the gallows—no outsiders permitted here!

In response to some negative criticism of this summer’s fashion weeks and designs, I recently wrote an editorial entitled Fashion in a Box? Time to Open the Lid, in which I discuss how a limited worldview—past and present—can cause us to reject the creativity of designers, preventing men to be innovative in their dress, and just “fit in.”

Maiden Britain was “made in Britain” for this very purpose—to combat the debilitating influences that stifle creativity and innovation within the arts, fashion, publications, film, and music. Together with graphic artist Robert Boon, Maiden Britain was spearheaded by designer Ziad Ghanem.

Born and raised in Lebanon, Ziad grew up with the influence of his grandfather who owned a shoe factory and his uncle who was a designer of shoes. He also absorbed the fashion sense of his mother, an impeccable dresser, who, from the age of six, ignited within him the urge to design.

Now sourcing recycled materials from charity shops, Ziad has emerged a jaw-dropping designer as he adheres to strict principles of ethical working conditions and environmentally friendly printing.

Based in London, Ziad defines himself as what he has coined a “cult couturier,” and his 2009 a/w collection, “the Immigrant,” is a summation of what Ziad represents to the menswear industry—a personification of himself, as well as of you and me!

Men everywhere have a yearning to belong and, consequently, soak up their social surroundings and environment in an attempt to conform.

The result? A masquerade of cultures as we attempt to change our outer appearance and fit in.

So just who is this immigrant of the 2009 a/w collection? In essence, we all are!



Slideshow 2009 a/w collection Copyright Ziad Ghanem.
Photo top right Copyright
Ziad Ghanem.