Disciplines© by Ron Dorff

Ron Dorff Launches a New Limited T-Shirt Edition: DiscipLines©

RON DORFF, the French-Swedish sportswear brand behind the claim “DISCIPLINE IS NOT A DIRTYWORD” is launching a new, limited T-shirt edition carrying the name “DiscipLines.”

The name is explained by the graphic prints themselves based on iconic sports lines from legendary sports disciplines such as tennis, swimming, baseball, lacrosse, and badminton.

The limited edition consists in this first series of 5 different graphic prints in black on white developed by Swedish graphic artist Johan Oxe.

The edition will be launched on rondorff.com as of 15th February and also in select boutiques around the world such as Jeffrey in New York, NK in Stockholm and Club 21 in Singapore.

Additional items in the Spring/Summer 2011 collection include jogging shorts, sweat shirts (with big and small print), briefs, tank tops, and jogging trousers.

See the other Disciplines here.

Photos & text Copyright Ron Dorff, Courtesy Pressing.

Jack Mackenroth for Todd and Terry—Sexier Than Ever

Aussie label Todd and Terry—producers of underwear, swimwear, and sleepwear—has just released a new line of comfortable, fitted briefs.

Modeling for Todd and Terry is designer, athlete, and HIV activist Jack Mackenroth, who looks better than ever!

Born1969 in Seattle, Washington, Jack graduated from Berkeley with a degree in Fine Arts and Sociology. Later, he attended Parsons School of Design in New York.

Have a look at more sexy shots here, or order online at Todd and Terry!

Photos Copyright Todd and Terry.

Ex-Marine Models for Timoteo

Tom Cullis shot some new photos for the underwear label, Timoteo. Modeling the sexy Timoteo briefs is a new face for the brand—Shawn M.

Shawn is young US Marine, recently returning home from Iraq. Good luck, Shawn, in your new endeavors as a model!

Have a peek at some more shots here.

Photos Copyright Timoteo.

Oiler & Boiler Launches in the UK for Valentine’s Day

Stylish men’s underwear brand, Oiler & Boiler, has hit the high street just in time for Valentine’s.
Inspired by the preppy vibe of the Hamptons, Oiler & Boiler provides a stylish choice of underwear for the discerning man about town.

Capturing the essence of a Long Island summer holiday and available in preppy and quirky prints or simple block colour ways, these are an ideal gift for the man in your life this Valentines Day.

All Men’s Fashion by Francesco readers are entitled to a 10% discount up to February 11, 2011, by inserting the code VAL11 at Rockundies.

Choose your models here.

Photos & text Copyright Oiler & Boiler, Courtesy Huntworth.

Luis & Juke Launches in Time for Valentine’s Day

New and exciting underwear brand, Luis & Juke, has hit the high street just in time for Valentine’s Day; so, why not treat the man in your life to some super-stylish new undies?

Driven by the energetic sounds and styles of the fifties, Luis & Juke is on a mission to bring retro to a new young audience.

Boasting fun, flirty and brightly coloured prints, all at an affordable price tag starting at just £13!

All Men’s Fashion by Francesco readers are entitled to a 10% discount up to February 11, 2011, by inserting the code VAL11 at Rockundies.

Choose your models here.

Photos & text Copyright Luis & Juke, Courtesy Huntworth.

Australian Flood Relief by aussieBum!

Help Australia heal with a sexy pair of aussieBum underwear! ‏

This 26th January, join aussieBum to celebrate Australia Day & help the thousands of Australians affected by the terrible floods earlier this month!

After the severe floods that swept Eastern Australia earlier this month, thousands of Australian families were evacuated and 41 areas of Queensland were declared natural disaster zones as rising waters blighted communities and cut off towns in the state.

Joining the wave of fundraising initiatives to help recovery efforts, the team @ Australia’s men swimwear & underwear brand aussieBum pulled up their sleeves and got to work in an effort to help their fellow Australians, by doing what they do best: SEXY MEN UNDERWEAR!

AussieBum has released a new fun & colorful underwear range “QLD Flood Relief “, now on sale on its website. 100% of the money raised by the sale of this exclusive range will go to Aussies affected by the floods.

Australia’s famous Marathon Man, 3-time gold winning paralympian, Kurt Fearnley has teamed up with aussieBum in order to further raise awareness on this project and help those that need it the most.

Kurt comments: “In time of great need, us Aussies pull together! So I’ve got together with my mates from aussieBum to ask what we can do for those affected by the floods, Let’s help Australia heal!”

Click here to watch and download Kurt’s message.

So buy a special pair of QLD Flood Relief Undies on aussieBum today and help us help Australia heal!

Not to mention, these undies are promised to make you or your man as sexy as ever.

(Product Name: QLD Flood Relief Underwear, Available in yellow & Ice Blue, Brief & Hipster)

Check out the sexy models here.

Photos & text Copyright aussieBum.

Luis & Juke—Combining Music & Fashion…

…for a New Generation of Underwear Buyers

Driven by the energetic sounds and styles of the fifties, Luis & Juke is a new men’s underwear brand on a mission to bring retro to a new young audience.

Merging fashion and music the label is perfect for the style conscious everywhere.

Taking its name from Louis Jordan, the American jazz and blues singer who was known as ‘King of the Jukebox’, the hand-drawn prints and bold plain colour ways capture a spirit of adventure and fun that the designers felt had been lacking in the underwear market for too long.

Check out some more sexy shots here.

Photos & text Copyright Luis & Juke, Courtesy Huntsworth.

Oiler & Boiler: Breathing Fresh Air into the Swim and Underwear Market

Launching in the UK for spring 2011, Oiler & Boiler underwear and swimwear combines artistic and original hand drawn prints with simple but stylish plain colour ways.

The collection is set to become a must-have in every style conscious man’s wardrobe next year.

Heavily inspired by the preppy, classic look of the Hamptons, Oiler & Boiler captures the essence of Long Island style, providing stylish swimwear and underwear, all with a fantastically refreshing, affordable price tag.

Oiler & Boiler is a brand on a mission to turn everyday essentials into colourful design pieces great prices.

Have a peek at a few more sexy photos here.

Photos & text Copyright Oiler & Boiler, Courtesy Huntsworth.

Be My Aussie-tine…I Mean Valentine!

Make Valentine’s 2011 your biggest one ever with this special aussieBum selection, 100% guaranteed to nail you that perfect Valentine’s date you’ve been waiting for!

The team @ aussieBum has made a selection of their favorite Valentine’s gift ideas for you, each of them suited to match your personality whether you’re a bit of a show off, or a more laid back person... So let’s get started! First of all: what type of Valentine are you?

A Stand-out-from-the-Crowd Valentine, like our model Matt, on the pic?
Then, slap on a pair of the WJ Pro, aussieBum’s hottest range of underwear, and get the ultimate upgrade.100% guaranteed to make you look bigger and sweep that special someone off their feet on the big day.

A Cheeky Valentine?
Try these special aussieBum Valentine’s underwear! These are guaranteed to put a smile on his/her face AND they will be at a very special price, as aussieBum’s starts its new Special Sale this week on aussieBum.

A Classic Valentine?
You would rather be caught dead than standing in line to get into one of those busy, trendy dinner places?

If you’re idea of the perfect Valentine’s evening is to relax in front of the TV, then our Classic underwear range is for you. 14 different bright colours to choose from. Simple design. No fuss, no muss.


A Sporty Valentine?
Sweat. It. Off. That’s the only thing you believe in. And what if that hot date was just waiting for you at the gym after all?

Photos & text Copyright aussieBum.

Bone Wear & Mr. South Africa 2011-01-09

BONE WEAR has been appointed the official underwear and swimwear supplier to the Mr. South Africa Pageant 2011, which takes place on 19 February 2011.

Current Mr. South Africa, Denver Burns, joined us for a photo shoot late last year.

Denver represents everything that one would expect from the title holder and was accommodating and fun to work with.

For more information about Denver and to support his charities and causes, please visit Denver Burns.

Our photo shoot was shot on location at Sherewood Lodge, east of Pretoria. This thatched lodge nestled on a rocky outcrop offers rest, peace, comfort and tranquility.

View the recent photo shoot with current Mr. South Africa, Denver Burns, on the ‘News & Events’ page at Bone Wear.

Have a peek here.

Photos & text Copyright Bone Wear.

Happy Holidays with aussieBum

Yesterday, aussieBum put some well needed Aussie warmth and sunshine in the coldest winter London has experienced in 30 years.

Last Thursday afternoon, seven hot aussieBum models warmed up the men's underwear department of London fashion temple Selfridges on Oxford street as they walked around the department store's aisles in nothing more than their underwear!

aussieBum's latest underwear range MyDAY, featuring 7 eye-catching waistband colours (one for each day of the week) came to life as the models took on parading in front of thousands of amazed Christmas shoppers.

Get warmed up with more photos here.
Photos & text Copyright aussieBum.

Bone Wear’s Tight Fit Briefs

Bone Wear’s Tight Fit Briefs with cool mesh inserts are now listed on our website.

Available in black or white with four vibrant summer colors: blue, red, orange, and yellow.

See the different models here.

Photo & text Copyright Bone Wear.

Todd and Terry “Underwear Makeover” Winners Announced!

Several weeks ago, I published an article on Todd and Terry’s “Underwear Makeover” competition.

The voting has taken place and five winners have just been announced.

No names have been given, but their locations have been announced. Each winner will be winning a one-year supply of free Todd and Terry underwear, equating 24 pairs.

So Todd and Terry announces, “Congratulations - thanks to all the great entries!”

“Thanks to everyone that entered,” Todd and Terry continues, “it was an amazing response and we'll keep the fun coming—So come back regularly - make sure to subscribe for updates!”

Here are the winners:

1. Italian Stud - Fairlawn, USA
2. Melbourne, Australia
3. Arizona, USA
4. New York, USA
5. Leipzig, Germany

See them all here.

Timoteo Wants You!

The most recent photo shoot of Timoteo features model Joe Pace in a new model of military-inspired underwear, including briefs and jockstraps.

So if your look has gone military this season, you now have a great matching underwear selection with Timoteo.

I am not going to ask, so you don’t have to tell!!!

See a few more models here.

Photos Copyright Timoteo.

aussieBum: When Size Really Matters for Men

The aussieBum WJ Pro Wonderjock Men’s Brief is Bigger & Bolder than Ever, Featuring New ‘Free-Swing’ Technology.

aussieBum’s development of the WONDERJOCK revolutionised the way men around the world see themselves in underwear.

Launched in November 2006, the WONDERJOCK caused international online consumer frenzy. Men from around the world ordered the now famous underwear that delivered a promise to give them a package that made them proud! No Rings, No Strings, No Padding!

Since its launch, half a million pairs have sold around the world. The flattering attempts of competitors to copy the idea have done nothing but fuel the demand for the original garment. The WONDERJOCK is still one of the highest selling men’s underwear styles across the dynamic and vast aussieBum range.

Now comes the biggest upgrade since the original: the aussiebum WJ PRO.

The aussieBum WJ Pro features the original patented WONDERJOCK SIZE ENHANCING TECHNOLOGY with an even greater lift and visual size enhancing effect. Plus, for the first time ever, using the science of advanced ‘4D Virtual Grid Framing’, aussieBum introduces its new “FREE-SWING TECHNOLOGY” that provides greater sway freedom whilst maintaining superior comfort and support!

aussieBum founder Sean Ashby comments, “The aussieBum WONDERJOCK technology revolutionised the way men perceive themselves in underwear. For the first time ever, we gave men the opportunity to live confidently knowing that at all times, they were putting their best asset forward – their sense of self confidence.

At aussieBum, we take pride in the fact that we listen to our customers’ feedback and special requests. Just as the aussieBum WONDERJOCK came about as a result of customer feedback, so too does the new upgrade model the aussieBum WJ Pro.

Technological advances in fabric development and structure means that the aussieBum WJ Pro is made from the most luxurious cotton available. The underwear is even more comfortable and combined with the advanced technology offers even more support. We simply deliver what the confident men of the world want – aussieBum WJ Pro”.

The aussieBum WJ Pro comes in a range of colours and styles including brief, trunk and for the first time ever the jockstrap! Pre-release sales demand for the new aussieBum WJ Pro range forecasts the official release date of 26th October 2010 to be even bigger than the original release.
2006/09 Winner of the Australian Exporter of the Year Awards in Manufacturing by the Australian Trade Commission (Austrade), aussieBum is reputed for its undisputed manufacturing techniques and cutting edge design innovation. Now more than ever, if you doubt yourself… wear something else!

Check out more sexy models here.

Photos Copyright aussiebum.

MyDAY by aussieBum

aussieBum has done it again with MyDay!

Now, guys can wear a different pair of underwear for each day of the week, especially great for the guy who doesn’t keep track of time so well.

Each brief or trunk is made from a soft, comfy cotton blend yarn with seven eye-catching waistbands, which will have you standing out in a crowd.

Make the best of every week with MyDay!

Have a look at more models here.

Photos Copyright aussieBum.

Worst Underwear Contest: Todd and Terry At It Again!

Todd and Terry to Put Eighteen Underwear Felons on Trial for Crimes against Fashion

(MELBOURNE, AUSTRALIA – OCT. 12, 2010) – Following a month-long submission process searching the world far and wide for the most dreadful pairs of underwear, Australian underwear and swimwear brand Todd and Terry has now closed its “Underwear Makeover” competition and opened up voting on its official website, after carefully selecting the 18 best, or should we say worst, candidates.

Voting closes on Oct. 20 and winners will be announced on Oct. 23. Be warned, some of the underwear is old and disgusting, while others are just very bad taste. The underwear some men still wear is shocking and amazing. Some of the contenders include briefs with holes, stains and tears; pairs that are ill fitting; frilly lingerie; and cheesy, brightly colored boxers.

To vote, simply go to the official website and click on the “vote” banner. The five winners, judged by the public, will each win a year’s supply of Todd and Terry, equating to 24 pairs. The rest is simple.

While voting, the public may also take advantage of the brand’s “Free Shipping” offer. Todd and Terry has already reduced the price of Australia’s favorite underwear to $15.50, and now to kick off the festive holiday season, it’s offering free shipping when five or more Todd and Terry pairs are purchased before Dec. 31, 2010.

There’s never been a better time to treat oneself or spoil a friend. A five pack of Todd and Terry with free shipping makes the perfect gift.

Since its launch in 2009, Todd and Terry has quickly become a favorite among underwear enthusiasts with its fresh blend of bold and stylish designs.

Photo Copyright Todd and Terry.

Gigo: the Sexy Colombian Brand

Gigo is the name of a sexy brand of underwear, swimwear, and bodywear—100% made in Colombia.

Founded in 2004, CI CONECCIÓN 3 LTDA is the mother company. The designer is Javier Ortega, former model of underwear and swimwear in Colombia.

Javier mixes materials, textures, and original prints, as he causes colors to explode in originality!
For autumn/winter 2010, Javier has prepared “Arctic Spring” with flowers in the midst of ice, snow and darkness.

He also has created “Latin Lover” in red, black, and white for those who want a romantic, sensual winter season!

For those of you who follow football (soccer), make sure to check out the World Cup series and find your favorite team!

Briefs, boxers, jockstraps… What’s good about Gigo is that there is something for everyone.

What I like about the designs and colors is that most are based on nature, animals, and insects! Very original.

View more sexy images here.

Photos Copyright Gigo.

Todd and Terry Saves the World

(MELBOURNE, AUSTRALIA – SEPT. 2, 2010) – Australia’s finest underwear label Todd and Terry is concerned that the Global Financial Crisis (GFC) is taking its toll on guys being able to replace their underwear. And the last thing the world needs is men walking around in old underwear!

So it’s Todd and Terry to the rescue! The brand has now reduced its retail prices permanently, so that you can wear new underwear.

From now through February 2011, you can buy any pair of Todd and Terry from your favorite retailer for only $15.50. And it gets better. They guarantee the price will stay under $20 through to February 2012.

If you need to replace your underwear or you’ve thought of trying Todd and Terry, there’s never been a better time. And you could even win a year’s supply of the world’s favorite underwear!

All you have to do is simply enter online at Todd and Terry’s official website, and the brand will give the five most needy guys, as judged by the public, a year’s supply (24 pairs) of Todd and Terry for FREE.

The GFC won’t stop Todd and Terry from keeping the world looking and feeling fresh.

Press release & photo Courtesy Grapevine, Copyright Todd and Terry.

Sexy South African Brandon van Bergen Models for Bone Wear

In a recent article, I posted on a new line of vibrantly colored briefs by South African underwear company Bone Wear whose exclusive model is Brandon van Bergen.

Brandon has been working with Bone Wear for several weeks, creating a stir amongst fans with his exceptionally good looks and chiseled body.

Brandon is a 23-year-old model from Pretoria, South Africa. While working as manager for KTM motorcycles, Brandon studies financial management part-time at the University of Pretoria.

His interests include motorcycling, gym, cycling, movies, and travelling. As for his stats, he is 1.72m (5.6ft) and 78kg (171.96lbs) with a size-8 shoe size.

Photos Copyright Bone Wear.