Showing posts with label Shudy. Show all posts
Showing posts with label Shudy. Show all posts

Shudy—the Ready Shoe...Shoe Ready!

Reproducing a fashion icon in a different material.
Using a synthetic material to break away from the original, as a contrast.

The readymade as a source of inspiration, in the instantaneous nature of the creative act, and similarities with cracking art, in terms of using plastic, are the cornerstones of the Shudy concept.

The readymade: an everyday object that instantaneously becomes a work of art, thanks to the intentional nature of the artist’s gesture.

Like the urinal by Marcel Duchamp (inventor of the readymade), which became a work of art precisely because it was exhibited as such for the public; like his Mona Lisa with moustache and goatee beard in L.H.O.O.Q. Existing products that lose their object status to become works of art.

Plastic, on the other hand, is the material used by the Cracking Art Group for its provocative installations: reproductions of animals made using recycled plastic and placed in historic settings or busy public areas, like streets and shopping centres.

And so we come to the ready-shoe, the shoe-ready or Shudy.

100% Made in Italy. See the colorful collection here.

Photos & text Copyright Shudy, Courtesy Blackboard.

Some More of What the Designers Are Saying

I have been very excited lately to see the number of visitors to my website increasing rapidly by the month, currently averaging about 6,500!

I am also very pleased by the number of emails that I receive from you about how much you enjoy reading the articles.

Then, when a designer replies, that makes my day all the more brighter! So, here’s some more of what they have been saying:

Michail Gkinis of aptform
Thank you very much for your good work.

Rene Gurskov of Incircus
It looks great.

Yui Hashimoto of Ethosens
Thank you for doing a good job! I am very impressed.

Austin of Star Works for Spurr
Looks great–thanks for your support!

Chicca Granata for Shudy
Innanzitutto grazie mille per aver scritto su Shudy!

Matthieu & Nicolas at MoutonCollet
Thank you very much Francesco...! That's really cool...!

Tomas at OntFront
So far you are the best copywriter we have come across. So you’re absolutely worth it to boom next to your positive mind state.

Ziad Ghanem
WOW. Well done. You are such a wonderful writer. I am so thankful and I really enjoyed reading it.

Marlene & Karen at Pinklemon
We like it.

Evelina for fhonetics
The article looks nice Francesco…

Chris Holzinger
I really enjoyed reading the article, well done.

Jean-Luc for a&v and Petar Petrov
The article is perfect.

Asger Juel Larsen
It looks great. Thank you for the kind words, which are very precise.

Karoline for Luise&Franck
Thank you for your article that reflects very well the spirit of our label and that we found particularly well documented!

Steven for Baskitwear
What a wonderful write-up! I want to thank you.

Miranda at Coco PR
Looks wonderful, thank you.

Heather for KZO
Thank you for sharing the KZO articles! Both Joel and I think they are great & very thought provoking.

You may find previous responses at What the Designers are Saying..., What the Designers Keep on Saying..., and What the Designers have been Saying.

Photo Copyright Men's Fashion by Francesco.

Shudy is a "Shoe Ready" New Beat at Pitti Uomo

New Beats is the area that Pitti Uomo dedicates to fresh designer talent and spanking new debuts.

Now in its 12th season, New Beats showcased 14 emerging brands and rising designers at the 76th Edition of Pitti Uomo. Among them was Shudy, an innovative line of men's shoe wear from Italy.

Shudy is a collection of recycled plastic and rubber-soled shoes, finely perforated for comfort, which comes in a kaleidoscope of multiple colors, ranging from dainty pastel tones to scrumptious sorbets.

The style—a reinterpretation of the classic moccasin. As for inspiration, Shudy looks to the Dadaist and Surrealist champion of art, Marcel Duchamp, and to the movement known as Cracking Art.

The Cracking Art movement was born in 1983 with a strong social and environmental commitment to revolutionize contemporary art through the creative use of plastic materials. Borrowing its name from the process of converting petroleum into plastic—a conversion of the natural into the artificial—Cracking Art seeks to fill the gap between man's organic past and synthetic future by means of recycling plastics to produce provocative art installations.

As for Marcel Duchamp (1887-1968), he was a French artist who found mundane objects to present as artwork, such as a bottle rack or bicycle wheel, coining the objects “readymades.” The most influential yet controversial readymades include a urinal that he renamed a “fountain” and a portrait of Mona Lisa with a mustache, to which he ascribed Elle a chaud au cul, implying "the girl was horny!

The connection to Shudy? Shu stands for ‘shoe’, whereas dy is an abbreviated form of ‘ready’. Hence, Shudy is shoe ready!

Recycled, the shoe line is a resurgence of readymades—ready to make a radical social and environmental difference!



Photo top left by Carl Stas, Public Domain at Wikipedia.
Photo middle right from Cracking Art
dowloads.
Slideshow Copyright Shudy.