Want to Look Sexy as an Aussie: Try Tribe!

After years of research, Tribe was launched in 2008 as an underwear label that would make men look sexy and masculine, all the while feeling soft and comfortable.

Since the underwear line resembled swimwear, Tribe launched their line of swim suits a year later.

Now, this 100% Aussie brand has launched a collection of swimwear for spring/summer 2011 that should be a major hit in the Europe!

The collection ranges from simple geometric styles to Hawaiian patterns, all in several cuts.

The swim shorts with the contrasting waistband are particularly fun for the beach, but as a competitive swimmer my favorites are the swim briefs!

Have a look at more sexy swimwear here.

Photos Copyright Tribe.

Showing ‘True Grit’ for Spring/Summer 2011 is Whillas and Gunn

Showcasing their slim fitting bank robbing silhouettes for spring/summer 2011 are Australia’s Whillas and Gunn.

Advocating the look of ‘the outlaw’ in the wake of True Grit and the eminent style and performance of Jeff Bridges, never has Whillas and Gunn been so on point to provide the wardrobe for the man’s man .

See more images here.

Photos & text Copyright Whillas and Gunn, Courtesy Sane Communications.

Jack Mackenroth for Todd and Terry—Sexier Than Ever

Aussie label Todd and Terry—producers of underwear, swimwear, and sleepwear—has just released a new line of comfortable, fitted briefs.

Modeling for Todd and Terry is designer, athlete, and HIV activist Jack Mackenroth, who looks better than ever!

Born1969 in Seattle, Washington, Jack graduated from Berkeley with a degree in Fine Arts and Sociology. Later, he attended Parsons School of Design in New York.

Have a look at more sexy shots here, or order online at Todd and Terry!

Photos Copyright Todd and Terry.

Australian Flood Relief by aussieBum!

Help Australia heal with a sexy pair of aussieBum underwear! ‏

This 26th January, join aussieBum to celebrate Australia Day & help the thousands of Australians affected by the terrible floods earlier this month!

After the severe floods that swept Eastern Australia earlier this month, thousands of Australian families were evacuated and 41 areas of Queensland were declared natural disaster zones as rising waters blighted communities and cut off towns in the state.

Joining the wave of fundraising initiatives to help recovery efforts, the team @ Australia’s men swimwear & underwear brand aussieBum pulled up their sleeves and got to work in an effort to help their fellow Australians, by doing what they do best: SEXY MEN UNDERWEAR!

AussieBum has released a new fun & colorful underwear range “QLD Flood Relief “, now on sale on its website. 100% of the money raised by the sale of this exclusive range will go to Aussies affected by the floods.

Australia’s famous Marathon Man, 3-time gold winning paralympian, Kurt Fearnley has teamed up with aussieBum in order to further raise awareness on this project and help those that need it the most.

Kurt comments: “In time of great need, us Aussies pull together! So I’ve got together with my mates from aussieBum to ask what we can do for those affected by the floods, Let’s help Australia heal!”

Click here to watch and download Kurt’s message.

So buy a special pair of QLD Flood Relief Undies on aussieBum today and help us help Australia heal!

Not to mention, these undies are promised to make you or your man as sexy as ever.

(Product Name: QLD Flood Relief Underwear, Available in yellow & Ice Blue, Brief & Hipster)

Check out the sexy models here.

Photos & text Copyright aussieBum.

Be My Aussie-tine…I Mean Valentine!

Make Valentine’s 2011 your biggest one ever with this special aussieBum selection, 100% guaranteed to nail you that perfect Valentine’s date you’ve been waiting for!

The team @ aussieBum has made a selection of their favorite Valentine’s gift ideas for you, each of them suited to match your personality whether you’re a bit of a show off, or a more laid back person... So let’s get started! First of all: what type of Valentine are you?

A Stand-out-from-the-Crowd Valentine, like our model Matt, on the pic?
Then, slap on a pair of the WJ Pro, aussieBum’s hottest range of underwear, and get the ultimate upgrade.100% guaranteed to make you look bigger and sweep that special someone off their feet on the big day.

A Cheeky Valentine?
Try these special aussieBum Valentine’s underwear! These are guaranteed to put a smile on his/her face AND they will be at a very special price, as aussieBum’s starts its new Special Sale this week on aussieBum.

A Classic Valentine?
You would rather be caught dead than standing in line to get into one of those busy, trendy dinner places?

If you’re idea of the perfect Valentine’s evening is to relax in front of the TV, then our Classic underwear range is for you. 14 different bright colours to choose from. Simple design. No fuss, no muss.


A Sporty Valentine?
Sweat. It. Off. That’s the only thing you believe in. And what if that hot date was just waiting for you at the gym after all?

Photos & text Copyright aussieBum.

“In the Mood for” LAB

LAB HOMME AH11 range is titled “In the mood for” inspired by the film In the Mood for Love by director Wong Kar Wai.

Taking you on a journey to rediscover the intimate living of Hong Kong in the late 50's with European undertones.

Stories of secrets, affairs and matters of the heart lends as reference to LAB’s signature simple yet modern approach to classic menswear.

Have a look at the images here.

Images courtesy of James Demitri for LAB, text copyright LAB Gallery.

FEIT—Custom Made for your Feet

FEIT was founded by Tull Price 2005 in Australia as a lean model of footwear producers that maintain a direct relationship with their customers, mostly online.

Tull searched the world for years looking for skilled craftsman who create the perfect custom shoe.

Recently FEIT produced the Kudu Stichdown, which comes in 4 colors but limited to 36 pairs.

Stitchdown is a hand-sewn process in which the top and bottom stitch are inter-stitched by stretching the upper over the last.

Kudu is the leather that is derived from the antelope that grazes in South Africa.

See more models here.

Photos Copyright FEIT Direct.

Happy Holidays with aussieBum

Yesterday, aussieBum put some well needed Aussie warmth and sunshine in the coldest winter London has experienced in 30 years.

Last Thursday afternoon, seven hot aussieBum models warmed up the men's underwear department of London fashion temple Selfridges on Oxford street as they walked around the department store's aisles in nothing more than their underwear!

aussieBum's latest underwear range MyDAY, featuring 7 eye-catching waistband colours (one for each day of the week) came to life as the models took on parading in front of thousands of amazed Christmas shoppers.

Get warmed up with more photos here.
Photos & text Copyright aussieBum.

Saint Augustine Academy e-store

Sydney-based label Saint Augustine Academy, have launched their long-awaited online store.

The 7-year-old label wanted to implement a platform where their dedicated and devoted customer base could purchase their entire collection in a simple and easy transaction.

The online store was developed in conjunction with Adam Muniz and Ivan Prasad, Directors of Australian high-end online menswear retailer, For-Tomorrow.

Muniz and Prasad developed their own unique technology when creating For-Tomorrow; the system has been re-engineered closely in conjunction with Saint Augustine Academy and offers a specifically customised, up to the minute and detailed experience.

It’s not just Australian fans of Saint Augustine Academy that can reap the benefits—there is also a separate site dedicated to the Northern Hemisphere, with a different selection of product, and shipping available to the USA, Europe and Japan.

The label is excited to be able to service customers in Europe who, as of yet, have not had the outlet to purchase the collections. Citing that their service is responsive 24 hours a day 7 days a week, and an offering of purchases in various currencies, will also benefit customers outside of Australia.

Muniz says “I look forward to working with the Saint Augustine Academy team on the label’s first online store. After stocking the label on For-Tomorrow for the past 2 years, I know first-hand the far-reaching appeal the brand has, both locally and worldwide. Also, this intrinsic knowledge plays a big role in accurately portraying the garments online.

These new shopping sites will give the brand’s fast-growing female customer base a chance to purchase their designs as well, which we look forward to developing in the coming seasons”

This new online venture is another big step forward for Saint Augustine Academy; the label continues to enjoy success with their stand-alone Surry Hills boutique, and have recently confirmed a number of new international stockists via their New York-based sales agency Parlor Showroom.

See the collection here.

Photos & text Copyright Saint Augustine Academy.

A New Era with Lab Gallerie

LAB for Cause—See the Light Aids charity tee is a project very dear to the heart designer Chris Cheng.

For autumn/winter 2010, Chris has enlisted a New Era of sporting stars to lend their face and bodies in support for LAB’s “See the light Charity tee project.

With 30% of proceeds from the sales of “See the Light” tee to benefit the Aids Trust of Australia & ACON. (Online sales of See the Light tee—50% contribution.)

See the collection here.

Photos Copyright Lab Gallerie.

Happy Birthday Todd & Terry

Todd and Terry Celebrates 2nd Birthday with 24-Hour Countdown Sale.

(MELBOURNE, AUSTRALIA – NOV. 9, 2010) –Australian underwear and swimwear brand Todd and Terry is changing the rules of the old adage, “You can’t have your cake and eat it too.”

On Nov. 16, to celebrate their second birthday, Todd and Terry will not only let their customers have their birthday cake, but they’ll let them eat it too.

For 24 hours on Nov. 16, 2010, the brand will be holding an incredible sale that will rival all of their competitors. Commencing at 9 a.m. EST, you can choose 10 pairs of hot Todd and Terry underwear for just $50! (plus shipping costs) That’s unbelievable!

To make sure you don’t miss out, whichever time zone you are in, the brand will have a clock on its website counting down to the end of the sale. It’s a Todd and Terry birthday! But at this party, you’ll get the gifts.

Shoppers can head to the official Todd and Terry website, http://www.toddandterry.com/, to take part in this sale.

Since its launch in 2009, Todd and Terry has quickly become a favorite among underwear enthusiasts with its fresh blend of bold and stylish designs.

The brand’s originality and fashion-forward sensibility has earned the brand a perfect “5” score from Menswear Review, and has been called “another fantastic brand from Australia” by Guys Underwear Blog.

It has also made the covers of popular publications like New York’s Next Magazine and large feature articles and photo spreads in MetroSource, FantasticsMag, Grab Magazine, Echelon, and Out in Jersey.

Courtesy the Grapevine.

Todd and Terry “Underwear Makeover” Winners Announced!

Several weeks ago, I published an article on Todd and Terry’s “Underwear Makeover” competition.

The voting has taken place and five winners have just been announced.

No names have been given, but their locations have been announced. Each winner will be winning a one-year supply of free Todd and Terry underwear, equating 24 pairs.

So Todd and Terry announces, “Congratulations - thanks to all the great entries!”

“Thanks to everyone that entered,” Todd and Terry continues, “it was an amazing response and we'll keep the fun coming—So come back regularly - make sure to subscribe for updates!”

Here are the winners:

1. Italian Stud - Fairlawn, USA
2. Melbourne, Australia
3. Arizona, USA
4. New York, USA
5. Leipzig, Germany

See them all here.

aussieBum: When Size Really Matters for Men

The aussieBum WJ Pro Wonderjock Men’s Brief is Bigger & Bolder than Ever, Featuring New ‘Free-Swing’ Technology.

aussieBum’s development of the WONDERJOCK revolutionised the way men around the world see themselves in underwear.

Launched in November 2006, the WONDERJOCK caused international online consumer frenzy. Men from around the world ordered the now famous underwear that delivered a promise to give them a package that made them proud! No Rings, No Strings, No Padding!

Since its launch, half a million pairs have sold around the world. The flattering attempts of competitors to copy the idea have done nothing but fuel the demand for the original garment. The WONDERJOCK is still one of the highest selling men’s underwear styles across the dynamic and vast aussieBum range.

Now comes the biggest upgrade since the original: the aussiebum WJ PRO.

The aussieBum WJ Pro features the original patented WONDERJOCK SIZE ENHANCING TECHNOLOGY with an even greater lift and visual size enhancing effect. Plus, for the first time ever, using the science of advanced ‘4D Virtual Grid Framing’, aussieBum introduces its new “FREE-SWING TECHNOLOGY” that provides greater sway freedom whilst maintaining superior comfort and support!

aussieBum founder Sean Ashby comments, “The aussieBum WONDERJOCK technology revolutionised the way men perceive themselves in underwear. For the first time ever, we gave men the opportunity to live confidently knowing that at all times, they were putting their best asset forward – their sense of self confidence.

At aussieBum, we take pride in the fact that we listen to our customers’ feedback and special requests. Just as the aussieBum WONDERJOCK came about as a result of customer feedback, so too does the new upgrade model the aussieBum WJ Pro.

Technological advances in fabric development and structure means that the aussieBum WJ Pro is made from the most luxurious cotton available. The underwear is even more comfortable and combined with the advanced technology offers even more support. We simply deliver what the confident men of the world want – aussieBum WJ Pro”.

The aussieBum WJ Pro comes in a range of colours and styles including brief, trunk and for the first time ever the jockstrap! Pre-release sales demand for the new aussieBum WJ Pro range forecasts the official release date of 26th October 2010 to be even bigger than the original release.
2006/09 Winner of the Australian Exporter of the Year Awards in Manufacturing by the Australian Trade Commission (Austrade), aussieBum is reputed for its undisputed manufacturing techniques and cutting edge design innovation. Now more than ever, if you doubt yourself… wear something else!

Check out more sexy models here.

Photos Copyright aussiebum.

MyDAY by aussieBum

aussieBum has done it again with MyDay!

Now, guys can wear a different pair of underwear for each day of the week, especially great for the guy who doesn’t keep track of time so well.

Each brief or trunk is made from a soft, comfy cotton blend yarn with seven eye-catching waistbands, which will have you standing out in a crowd.

Make the best of every week with MyDay!

Have a look at more models here.

Photos Copyright aussieBum.

Worst Underwear Contest: Todd and Terry At It Again!

Todd and Terry to Put Eighteen Underwear Felons on Trial for Crimes against Fashion

(MELBOURNE, AUSTRALIA – OCT. 12, 2010) – Following a month-long submission process searching the world far and wide for the most dreadful pairs of underwear, Australian underwear and swimwear brand Todd and Terry has now closed its “Underwear Makeover” competition and opened up voting on its official website, after carefully selecting the 18 best, or should we say worst, candidates.

Voting closes on Oct. 20 and winners will be announced on Oct. 23. Be warned, some of the underwear is old and disgusting, while others are just very bad taste. The underwear some men still wear is shocking and amazing. Some of the contenders include briefs with holes, stains and tears; pairs that are ill fitting; frilly lingerie; and cheesy, brightly colored boxers.

To vote, simply go to the official website and click on the “vote” banner. The five winners, judged by the public, will each win a year’s supply of Todd and Terry, equating to 24 pairs. The rest is simple.

While voting, the public may also take advantage of the brand’s “Free Shipping” offer. Todd and Terry has already reduced the price of Australia’s favorite underwear to $15.50, and now to kick off the festive holiday season, it’s offering free shipping when five or more Todd and Terry pairs are purchased before Dec. 31, 2010.

There’s never been a better time to treat oneself or spoil a friend. A five pack of Todd and Terry with free shipping makes the perfect gift.

Since its launch in 2009, Todd and Terry has quickly become a favorite among underwear enthusiasts with its fresh blend of bold and stylish designs.

Photo Copyright Todd and Terry.

Color, Color, and More Color with Orri Henrisson

Melbourne-based menswear label Orri Henrisson goes modernist for spring/summer 2011.

The collection “Operator, I Need a Model Please!” is named after the Australia band Operator Please.

Orri Henrisson is designed by Henry Ng, who comes from a background in arts and multimedia.

He founded the label in 2008 as a reaction to the black local aesthetic in clothing. In a work, he could not find anything that he wanted to wear.

Henry is inspired by photography and music, especially Lady Gaga at the moment.





Photos Copyright Orri Henrisson, Courtesy Mother and Father PR.

Salty Sea dogs, Vagabonds & Stowaways—KATZI S/S 11

Evoking a time when travel was an epic high-seas adventure, fraught with unpredictability and danger, KATZI designers Cat Byrne and Simon Beckingham have created a modern summer collection of men’s accessories to please every man—from the saltiest of salty sea dogs to the young vagabond stowaway.

For s/s 10-11, Byrne and Beckingham traversed the globe in search of the finest materials, such as oilded leathers, enzyme washed canvas, oxidized and matt silvers. KATZI also incorporated these nautical themes into the hand stitched detailing and fasteners of their bags and jewelry.

Have a look at the entire image gallery here.

Photos & text Copyright KATZI, Courtesy Mother & Father PR.

Luminous by Subfusco

The inhabitants enter the earthly space in order to purify the new existence. The future looks luminous as they welcome evolution of thoughts & ideas unique to their predecessors. They have place on them each day and have created a way of life, a way of thinking based on their knowledge and experiences. Side by side they captivate the white plateau and satisfy it with hope, love & purity.

View the lookbook here.

Photos & text Copyright Subfusco.

Todd and Terry Saves the World

(MELBOURNE, AUSTRALIA – SEPT. 2, 2010) – Australia’s finest underwear label Todd and Terry is concerned that the Global Financial Crisis (GFC) is taking its toll on guys being able to replace their underwear. And the last thing the world needs is men walking around in old underwear!

So it’s Todd and Terry to the rescue! The brand has now reduced its retail prices permanently, so that you can wear new underwear.

From now through February 2011, you can buy any pair of Todd and Terry from your favorite retailer for only $15.50. And it gets better. They guarantee the price will stay under $20 through to February 2012.

If you need to replace your underwear or you’ve thought of trying Todd and Terry, there’s never been a better time. And you could even win a year’s supply of the world’s favorite underwear!

All you have to do is simply enter online at Todd and Terry’s official website, and the brand will give the five most needy guys, as judged by the public, a year’s supply (24 pairs) of Todd and Terry for FREE.

The GFC won’t stop Todd and Terry from keeping the world looking and feeling fresh.

Press release & photo Courtesy Grapevine, Copyright Todd and Terry.

Happy 1 Year to LAB

To celebrate the one year anniversary, Australian label Local Art Base (LAB) has launched an online boutique currently available for Australian clients.

For overseas requests, contact the Team @ LAB, email: info@labgallerie.com, who shall do their best to fulfilled your order.

The photo to the left is a collage of all the showings that LAB has presented to date.

Over the past year; I have thoroughly enjoyed covering designer Chris Cheng at LAB; therefore, I want to wish you a heartfelt happy birthday.

Photo Copyright Local Art Base.