Johnny Love 2011 Spring/Summer Collection

Johnny Love 2011 spring/summer collection continues the success of this Norwegian brand.

The brand draws particular inspiration from Mods, architecture, and retro-futurism,

Elegant lines, unique details, and durability are the mainstays of the line.

Johnny Love lays particular emphasis on the cut of each garment, ensuring masculine looks for a manly profile.

Details are also very important to Johnny Love: “The devil is in the details, and doubly so for Johnny Love.”
In applying the details, Johnny Love strives for balance.

Layering of fabrics, distinctive lines, and a unique fashioning of pockets, buttons, and folds all create the signature silhouette, which is a comfortable, close fit.

Finally, what sets Johnny Love apart is the company’s stance on ethics, producing garments with low cargo mileage and respect for workers.



Photo & slideshow 20111 s/s collection, Copyright Johnny Love.

Johnny Love 2010 Autumn/Winter Collection

Johnny Love is a Norwegian label that combines classic fashion with classic streetwear into a marriage of sporty comfortable garments.

The brand draws particular inspiration from Mods, architecture, and retro-futurism, while textiles are sourced from top quality Italian manufacturers.

Here is what Johnny Love says about its philosophy:

“There are two central issues defining the making Johnny Love garments: ‘What should the clothes feel like?’ and ‘Why?’ The answer is pretty simple. Johnny Love wants clothes to be comfortable and relaxing, yet stylish. Looking and feeling great.

The way most people deal with this in a world of classic fashion vs. casual clothes is by donning the black blazer/stone-washed jeans combo. We want more. So we try to make garments that perfectly combine the two elements.

Our materials are always of extreme top quality, and the saint of roughness and edginess is looking over our shoulder as we design the fits. The result is an unbeatable marriage of elegant lines, unique details, and durability—equally suited for work, leisure, and royal audiences.”



Photo & slideshow Copyright Johnny Love.

Retro-futurism and Fashion

Retro-futurism has reared its head in the fields of fashion, art, film, and architecture for years.

It plays on the tension between past and future by taking what is “retro” and portraying it in the light of futuristic technology.

Typically retro-futurism refers to the imagined future that was projected by novelists, film writers, and artists prior to the Sixties.

In terms of fashion, we all remember the futuristic clothing of “old” movies, such as the body-fit outfits in the US series Star Trek or the Japanese series Ultraman.

Lloyd John Dunn of Harlan, Iowa, is accredited with coining the term in 1983.

For several years now, retro-futurism has been influencing modern designers and labels, such as Johnny Love of Norway.

Photo by Stefan Prohaczka, Copyright Free Art License at Wikipedia.