Disciplines© by Ron Dorff

Ron Dorff Launches a New Limited T-Shirt Edition: DiscipLines©

RON DORFF, the French-Swedish sportswear brand behind the claim “DISCIPLINE IS NOT A DIRTYWORD” is launching a new, limited T-shirt edition carrying the name “DiscipLines.”

The name is explained by the graphic prints themselves based on iconic sports lines from legendary sports disciplines such as tennis, swimming, baseball, lacrosse, and badminton.

The limited edition consists in this first series of 5 different graphic prints in black on white developed by Swedish graphic artist Johan Oxe.

The edition will be launched on rondorff.com as of 15th February and also in select boutiques around the world such as Jeffrey in New York, NK in Stockholm and Club 21 in Singapore.

Additional items in the Spring/Summer 2011 collection include jogging shorts, sweat shirts (with big and small print), briefs, tank tops, and jogging trousers.

See the other Disciplines here.

Photos & text Copyright Ron Dorff, Courtesy Pressing.

Ron Dorff: Discipline is Not a Dirty Word

RON DORFF Paris-Stockholm, the collaboration of a French-Swedish design duo (Swede Claus Lindorff and Frenchman Jérôme Touron) proposes an alternative to over-designed and over-casual sportswear, combining the pure lines of Swedish functionalism with French classicism.

The brand’s leitmotiv “DISCIPLINE IS NOT A DIRTY WORD” gives away not only how the design duo works but also the type of client the brand is aiming to seduce: urban, hardworking men, whether at the gym or in life in general.

For Spring/Summer 2011, the RON DORFF collection continues to revisit great classics of men’s sportswear with a carefully-chosen selection of iconic pieces.

The palette is graphic black, white and grey mélange with minimal detailing.

Reminiscent of the two “O” in RON DORFF, the double discreet black-lacquered eyelets are the only signs of recognition adding a suggestive detail to each piece.

See the collection here.

Photos & text Copyright Ron Dorff.