Surface to Air: Postcards from the Edge

Postcards from the Edge
From American Puritanism to a moral decline.

This season starts with a road trip from Texas down to the Mexican border, with references from movies “From Dusk Till Dawn”, “Thelma and Louise “ and “Paris Texas.“

Further down on our road trip we find an influence from the bad boys and outlaws of the road. Inspired by their pinstripe suits, biker attire, dusty capes & tops in suede leather and linen fabrics; Mexican and Indian influences in sandy hues are used to add heat to the color palette.

With reference again to the film “From dusk till dawn”, we end the trip in this mysterious stripper bar where anything is possible: lavishness crazy, dark, hot, bad and animalistic.

Next, the allure of snake dancers, vampires and go-go dancers lead us in a seductive and glamorous component of the collection. Body conscious dresses in shiny materials with liquid and psychedelic snake prints, structured cut out dresses, transparent knits add the S2A touch of just the right amount of sportswear integrated into a sexy silhouette.

The Code of the Road
The outdoors and the biker’s way of life are the key themes of our SS11 Men’s collection. The basis of the collection remains a timeless men’s wardrobe with revisited classic pieces.

Washed out garments give the worn and sun damaged effect, while leather & suede pieces with intricate stitching provide an edgier appeal. Denim is a large part of the collection this season with all over printed and multi colored denim shirts.

Leather & waxed cotton pants and burn out denims are the perfect addition to the silhouette. Sprayed denims and denim looking fleece jackets that have a bit of a 7O’s vibe, reveal an essence of American sportswear, especially in the pima cotton mix knitwear.

Leather & waxed cotton pants and burn out denims compliment the foldable windbreakers with special engraved detailing in horn as well as outer details on tees and sweatshirts with 90’s influences.

Pastel color jersey tailoring such as suits paired with shorts and detailed mackintosh coats complete the look with a pair of destroyed chinos. Balance meets bandit is the code of the road for spring/summer 2011.

Have a look at the entire men’s collection here.

Photos & text Copyright Surface to Air.

Surface to Air

Surface to Air came of light in the early 00’s. Beginning as a creative agency, the team has branched out into music, film, ready-to-wear, photography, graphic design and strategic planning. Today, each department is developing its own activity within the vision and style of Surface to Air.

By taking this direction, Surface to Air has collaborated with music groups like Justice and Chromeo (music video direction), fashion & luxury brands such as Uniqlo, Louis Vuitton, Loveless, Tsumori Chisato and Issey Miyake (visual communication) and have teamed up to create limited edition collections with world renowned artists (Justice, Norwegian fashion photographer Solve Sundsbo...).

Surface to AirStudio
Prestigious companies, international luxury brands and world renown record labels have often contacted the creative directors at Surface to Air for their expertise in photography, branding, packaging and illustration (Ministère de la Culture, L’Oreal Luxe, P&G, Lacoste, Uniqlo, Louis Vuitton, Marc Jacobs, Tsumori Chisato, Chromeo, Scenario Rock, EMI, Sony…).

This new structure has acted as an extension to the Surface to Air Studio by having a hands-on approach to strategic marketing and distribution (trend analysis, advertisement space…) and allows the execution of each project to have an impacting result from start to finish. This year, we saw the launch of Uniqlo in France.

The duo behind Surface to Air films, are cousins Jérémie Rozan and Martial Schmeltz. By respecting their influences and references, together they have developed a personal aesthetic that is recognizable in their commercials and music videos (Louis Vuitton, Sony, Justice, The Streets, Mignight Juggernauts, Diesel, Scenario Rock…) and remain memorable.

Known for their printed t-shirts and collaborations with graphic designers, and avant-garde consultants, Surface to Air clothing founded its men’s collection in 2004, following with a women’s collection in 2006. Today, the brand Surface to Air has been also successful with their accessories as well as their collection collaborations (Justice, Solve Sundsbo).

Every season, a capsule collection is developed around an influential artist (music, fashion, design). The collection is available at the Surface to Air shops (Paris & Sao Paulo), and in 190 selected stores worldwide (Barney’s, Le Bon Marché, Browns, Park, Le Printemps, Fred Segal, Lane Crawford, Isetan, Colette…).

See more items here.

Photos & text Copyright Surface to Air.