Meltin’Pot Fires Up…

Its New Seasonal Windows For Fall/Winter 2010 with Wad Magazine

Meltin’Pot is proud to display internationally throughout its retailer’s windows/concessions, images from its recent collaboration MY PLEASURE #001 by Meltin’Pot 001 with International style bible—WAD, which appears in its R-EVOLUTION issue.

The pictorial story shot by photographer Sylvain Homo on location in Paris and styled by WAD’s Fashion director Laura Walters sets the tone and the energy for this season’s new MP collection whilst celebrating denim which remains timeless whatever the century, occasion or season.

Marta Carichino, Meltin’Pot’s Marketing Director comments:”We are very pleased to have worked with the WAD team on this fashion shoot and feel this rockesque fashion story really emulates Meltin’Pot’s energy for the forthcoming season with our new collections both MP001 for men and Meltin’Pot mainline and the cross cultural ethos of our brand. Infact we liked it so much that we decided to decorate our fall window displays using selected images”.

See more here.

Photos Copyright Meltin’Pot.

The Short Collection: Let Meltin’Pot Cut Them Off

The World Cup may be over but the summer is still young… Get your legs out…in Meltin’Pot’s Short Collection.

With over 4 different styles to choose from, you will be getting nothing less than you would with an authentic pair of blue Meltin’Pot Jeans.

They just cut them off for you making you cooler than ever this summer, if that’s possible!

PRESTON is the first of their hot 4 short-style jeans and one of their hottest styles, and you can see why! Not only does it give an extra wow footballer leg effect but the style choices and color options are knock out. Preston comes in both denim—in both straight-leg fit, in an authentic blue wash and a summer blue with a tapered leg with button fly—and also in bull, in both crisp white and cool blue color ways.

Then there is PEDRO, the classic little Bermuda Number that is cooler than cool any time, any place.

And last but not least, PERCY, the Cargo Bermuda style with a used denim effect.

And PROMEO, the slim and sassy welted-pocket short with button fly and turn ups in an array of hot summer colors.

Photo 2010 s/s Short Collection & text, Copyright Meltin’Pot.

Mr. Blue Jeans: “Made in Italy” by Cosimo Romano & Meltin’Pot

Well before Halston gave us denim stretch, Brook Shields donned her CK’s and David Dundas sang about putting his “Jeans On”... Cosimo Romano was giving denim that “Made in Italy” touch of a difference...

Cosimo Damiano Romano was born to two modest parents in Matino, in the Puglia region of Italy. There is nothing this man does not know or has not experienced first hand in the production of a pair of blue jeans be it skin fit or bell bottomed, straight or low rise...with over 30 years of experience under his belt loop.

The 3rd of ten children, Cosimo at the tender age of 8 has to come to terms with the loss of his mother and his adolescence is divided between working in the fields and school. At an early age he abandons his studies to assist his father. Whilst immigration seems to be the only solution for many, the young and eager Cosimo uses his stubbornness to discover alternative routes to abandoning his family, home and region of southern Italy. His first move is a job as a driver for local typographers but his desire to create and build his own enterprise continues to rein strong.

His first flirt with the world of clothing industry commences alongside his wife, Antoinetta (a tailor) producing children’s clothing for a small store but 1967 is the year in which the generous and jovial Cosimo is to meet a jeans wholesale and that meeting would change his life. The idea to create a clothing production company with his family united is born and in 1979 Romano Confezioni was created amidst the peak era of the “denim jeans boom”, providing his ever growing clientele with a full cycle production service. During the growth of the company Cosimo is awarded by the Republic many prestigious industry and commerce awards for excellence.

In 1988, Cosimo gives life to a new society named; “Confezioni C. Romano & C. S.r.l.” a new factory site is created and built which is later increased in 1992 to span some 30.000 Mq. In 1994 following years of investment in new production techniques and the factory, Romano takes the initiative to invest in the promotion, marketing and production of a brand new concept. That concept is the birth of its own Brand Meltin’Pot, into which Romano pours its years of know-how and expertise which in a short period of time becomes a strong brand player within the European denimwear market.

Meltin’Pot has gone from strength to strength as a brand and next month will add another retail element to its successful recipe with the launch of a dedicated E commerce site, making the brand accessible 24 hours a day and initially Europe wide followed by a US extension.

Romano Spa continues to produce jeans and denimwear for brands such as Stella McCartney, Karl Lagerfeld, Notify to name but a few and the companies gross annual turnover this year looks set to hit the 60 million of Euro’s mark.

Augusto Romano, Cosimo’s son is the Managing Director of the company whilst Romano remains President of the Romano Spa and continues to challenge the production industry with initiative techniques as he did over 30 years ago.

Text & photos Copyright Meltin’Pot.

Meltin’Pot 2011 Spring/Summer Collection: Denim Details

Meltin’Pot’s spring/summer 2011denim collection, which is already both varied and condensed, is reenergized with certain original “aspects,” the result follows an in-depth and fruitful research into new fits, fabrics, washes and treatments, which remain the core strength of the brand.

The new summer collection features a wide range of washed tones and colors. Thanks to the inclusion of different types of cottons ranging from historical bull and gabardine to a new paper poplin and canvas.

Aspects of authentic vintage and used blue canvas remain, and the primary focus is on the worn effect with shades of blue and white “bleached” in addition to new techniques for implementing broken denim. The timeless “ripped” jean is not only broken and patched, but also utilises a new technique to achieve this “rip & repair” effect, made up of various sizes of patches to repair the rips—a process not dissimilar to a bike tire repair.

Another new aspect is “fading” (a “direct” pigment dye is applied, which gives a colored marble effect on the surface) of the jeans: these innovative procedures to bleach the denim are carried out by hand and are mandatory for each piece.

The leading innovation of the new Meltin’Pot s/s 2011 collection is, however, the “New Old Vintage Color,” a treatment developed for the premium capsule collection Mp001. Completely handcrafted and obtained by means of ecological products giving a vintage aspect to the item, but without intervening with use of aggressive chemical treatments that very often wear down the natural cottons’ fibers.

This operation draws on the ancient techniques of craft made dyes that used rigorously handmade “immersion” techniques in specific tanks of natural dyes, and without the need to heat.

The color combinations can be numerous and are acquired through by using ancient dyeing technique, which is a simple “immersion and oxidation” process which is totally manual just like a home hand rinse! The overall effect is dynamic owing to the “inconsistency” of the color penetration: color “reserves” give an effect of light/dark as if the garment had been treated with Stone Wash commonly used in industrial processes and particularly in the use of Natural Indigo Blue.

Another inevitable addition to the new denim collection are tweaks to existing fits and an introductions to some new ones for both men and women featuring regular, modern work and jockey fits for him, and new boys cut, straight fit and finally a “banana” fit in different lengths for her.

Text & photos Copyright Meltin’Pot.

Meltin’Pot 2010 Autumn/Winter Collection “Urban and Contemporary”

Following on from the brand’s initial challenge to increase the overall size of the collection for Fall winter 2010-11, Meltin’Pot continues to drive a street fashion direction throughout adopting guidelines to reinvent the total look.

This includes a basic overview of some key points including the evolution of design and consistent research into trends of new fabrics and accessories/details, all being key whilst maintaining the brand’s renowned levels of production quality and perfect fit.

The MP001 capsule collection however continues to be the pride and joy of the entire collection. This all-male selection, which has been further enriched and developed this season, is the product icon for Meltin’Pot and represents the brand’s overall identity.

An expansive range of treatments and fine fits feature and the introduction of the latest additions to the range 003 and 004, all contribute to Meltin’Pot’s brand attributes of being true leaders of style conveying a consistently strong image with a contemporary total look.

MP001, the well known regular jeans embellished with a noble selvedge together with MP002 the of the moment super slim model, are joined by a new additions to the range MP003, a novel model, with a “tapered” fit, and with its tight bottom and comfort combined on the hips, and the MP004 chino featuring the same ergonomic fit, in gabardine, satin and denim for true connoisseurs.

The MP001 capsule collection is completed with a small and concise range of different tops and jackets taking their influence from the world of “jeans” but with glam contamination.

Nylon and denim jackets are combined with cool, urban reversible inner removable vests, classic shirts and vests are created in denim, discoloured and over-dyed sweatshirts feature and sweaters and t-shirts have a beautiful marble effect, enhanced with patches and inserts.

Accompanying the MP001 capsule collection are two specific collections - male and female -: Basic Denim: As ever the soul of the Meltin’Pot brand, this wide range of fits in the classic 5 pockets jeans style is continually updated with treatments, fits and details.

New Basic: A contemporary offering with its core elements comprising essential pants and tops that feature ever expanding fashion details, including the brand Misfit style which is all new and an extreme super skinny denim model for men.

The fabrics are bright and shiny; the color ways are made up of combinations of warm tones, which meet blue to dark blue and black denim. The black and grey denims are treated to obtain contrasts and anthracite nuances.

Great attention to treatments of fabrics also feature, ranging from the sanded resin through to light and totally destroyed, through three-dimensional effects and marble, and resin from ultra bright colors.

Meltin’Pot for women celebrates the fictional rock ‘n roll, and deftly mixes sober wool together with soft and light jersey tops, super slim pants with aggressive effects to the denim alongside faded and comfortable stretch satin, which enhance the silhouette. The predominant color is black, illuminated by the cute graphics and details using brilliant rhinestones, sequins, small studs and zips.

The overall look and feel is a comprehensive and tight look, with an international flavor for both Meltin’Pot men and women, which, as the name brand evokes, have a cosmopolitan character who live their daily lives full of stimuli and influences from the different cultures which are now firmly a part of our contemporary society.



Text, photos & slideshow Copyright Meltin’Pot.