Designers—Win Cash and Fight Prostate Cancer with 2wink!

Australian Underwear Brand 2Wink Offers Chance to Design Brand’s Next Pair

Proceeds from Winning Design to Help Fight Men’s Prostate Cancer

LOS ANGELES [July 1, 2010] – 2wink Australia, one of Australia’s most popular men’s underwear companies, knows who understands underwear best—those who buy it. Keeping that in mind, the brand has now enlisted the help of this supportive demographic to discover the brand’s newest collection—by having them create it themselves.

The brand’s current promotional campaign, “A Chance 2Design,” will offer underwear fanatics a fun and innovative opportunity to find their inner fashionista by allowing them to design their very own pair of limited-edition underwear with a chance to win large prizes, such as a AU$200 2wink gift voucher, or even a grand prize of AU$1,500 cash.

Starting today, contestants can either manually or digitally design an entire pair of underwear and enter their original designs into the online design competition.

After the eight-week-long submissions process ends, three celebrity judges, including reality TV star Jack Mackenroth (Project Runway), award-winning comedienne Deven Green (“Welcome to My…” parody series) and Pinstripe Magazine Editor-in-Chief Marv Valladares, will enter various rounds of judging over the course of two weeks before selecting the winning design, taking into account factors like the best use of color, most creative pattern and other criteria.

Once the winning design is chosen by the team of judges, the brand expects to have 5,000 limited-edition pairs manufactured within eighteen weeks and ready to hit 2wink’s on-line store shelves shortly after. 2wink will donate 50-percent of its net sales profits of the winning design directly to fight prostate cancer.

Currently, prostate cancer is the second leading cause of cancer death in men, behind only lung cancer. A non-smoking man is more likely to develop prostate cancer than he is to develop colon, bladder, melanoma, lymphoma and kidney cancer combined. This year, in America alone, more than 32,000 men will die from the disease and more than 218,000 new cases will be diagnosed, according to Prostate Cancer Foundation.

Contest entries must be received no later than August 26, 2010. All original designs are eligible and contestants must design the entire pair. All colors are allowed and the waistband width is 4 cm. Entries must be submitted via e-mail in either .pdf or .jpg format to events@2wink.com.au.

All designs entered will become the property of 2wink Pty. Ltd., which reserves the right to manufacture any design without compensation or with notifying the entrant. The winner of the contest must be willing to sign a release form. Entries must include name, mailing address and contact details for participant.

For more information on the “A Chance 2Design” campaign, or to purchase 2wink underwear, visit 2Wink.

Photo Courtesy the grapeVine, Copyright by 2wink.

Be a “Space Cadet” with 2wink

Yesterday I received a sample of 2wink’s new range of “Space Cadet” bodywear from the grapeVine.

Combing color and style, these comfy fit trunks look and feel just great.

Made from 92% luxury cotton and 8% spandex for spring-back qualities.

Have fun wearing them and be a Defender of the Galaxies.

For additional information on the founder of 2wink and the brand, please refer to the following articles.
Take a Wink at the Founder of 2wink
Australian Underwear Brand 2wink Urges Americans to Rip Other Brands



Photos Copyright 2wink.

Take a Wink at the Founder of 2wink

Cool Devils, Hot Angels, ripping up underwear, briefs loaded with a condom pouch… Recently I received a package in the mail containing a sample of men’s briefs from 2wink. Light blue with white borders, the fit is very sexy!

Intrigued by it all, I couldn’t resist asking at least a few questions! First of all, I wanted to know the correct pronunciation of 2wink, which, I found out, is ‘to wink’ and not ‘twink’!

Secondly, I was very curious about the founder of 2wink, Carl McNeill:

So, where do you come from?
I was born and bred in Perth, Western Australia, and, so, proud to have our garments manufactured here in Perth. This was a massive challenge as the infrastructure for doing this is primarily based in the larger cities of Melbourne or Sydney.

Tell me something about your background…
I was a high school dropout but always had an entrepreneurial background. My true love is in design and being creative but have no formal qualifications in this area or marketing experience, just a desire to get in there and have a go! Creating 2wink Australia has been a massive learning curve, but I feel just now it’s coming of age, found its niche and beginning to challenge other major brands.

Where do you get your ideas from?
Our Australia-made products are all themed based; i.e., Hot Angel, Cool Devil, Space Cadet, Loaded Gen2. (Mechanic, Predator, Apprentice, Outback—these 4 our coming soon.) The actual cuts are standard, briefs, boxers and bikinis. Let’s face it: it’s difficult to invent a new cut of underwear as it’s all been done. I select a theme and work from there; for example, Space Cadet is based upon the colors in Buzz Lightyear, the cartoon figure. Hot Angel and Cool Devil were based upon Evil versus Good, and the colors reflect this. Loaded Gen2 (represents generation two) as we currently have this design but improved it: the waistband was influenced by the Coke’a’Cola design and oversize in width. Loaded are the jocks with an inside secrete pocket which hides a condom.

Tell me about the 2wink kind of guy or the 2wink look…
This has been a real challenge, but I feel over the past four years I’ve completed my apprenticeship. Only now with our Australian-made themes are we truly beginning to really get our look and style. We aim for the younger fashion conscious market that looks for a point of difference. I also feel by bringing our manufacturing from China to Australia that the market has appreciated it as a point of difference, and it’s been popular with the US, UK and Asian markets.



Photo Cool Devil & slideshow Copyright 2wink.

Australian Underwear Brand 2wink Urges Americans to Rip Other Brands

2wink Australia Breaks New Ground in Men’s U.S. Consumer Market

NEW YORK [March 11, 2010] – 2wink Australia, one of Australia's leading men's underwear companies, plans to rip its U.S. competition to shreds—literally!

During its new two-week promotional campaign, “Cut up Your Old Underwear,” aimed at launching its brand in the United States by proving its quality and design to be superior to that of its competitors, 2wink Australia [pronounced ‘to wink’] will be giving away up to 1,000 new pairs of its underwear lines.

In order to participate, guys must submit videos or photos of themselves cutting up or destroying an old pair of brand name underwear that they own—and in exchange will receive a free pair of 2wink underwear. It’s that simple.

Founded in 2005 by Carl McNeill, 2wink is the only underwear company producing its apparel in Perth, Western Australia, after making the strategic decision to move it from China.

The brand, which is available to over 30 countries, has created four new designs within the last quarter, including two of its most popular styles, Cool Devil and Hot Angel. It is also known for its briefs and boxer designs of Loaded Gen2, which includes an inside secret pouch to hide a condom.

The brand was created out of McNeill’s frustration of “buying underwear that didn’t last long and was expensive.” The company has since gone on to manufacture 80,000 pairs of underwear per annum and plans to expand into swimwear soon.

The “Cut up Your Old Underwear” campaign will launch on March 15. Entries must be received no later than two weeks from the start of the campaign. All brand labels are eligible. Limit is 1,000 pairs of underwear.

Entries must be sent via video or jpeg format by e-mail to events@2wink.com.au, and agree to 2wink Pty. Ltd. using for marketing purposes.

Entries must include preferred underwear size, mailing address and contact details for participant. For more information on the campaign, or to purchase 2wink underwear, visit 2wink.

Press Release by 2wink.
Photos Copyright by 2wink.