New Diesel Ads Confuse He...

Ok, He gets the part about being stupid. But the above ad has He lost. Does it mean if you buy Diesel jeans guys are gonna want to eat your jeans? Maybe your ass? Do the jeans taste good? Probably not. Obviously the point of an ad is to draw attention, which these have clearly done. Just think it would have been funnier if his head was in her crotch. Or is that pushing it too far?
-He