Victoria Secret Home of the Cheeky Bottom...

By now we all know that He's favorite thing for summer is the Cheeky Bottom. If you have any ass at all you will make an investment in one of these style bathing suits if you know what is good for you. Victoria Secret has a pretty nice collection themselves of cheeky bottoms. So while the weather is slowing starting to warm up, He suggests you head over to any bathing suit store, He has mentioned quite a few brands on the site already: Tavik, Bikini Thief, but no matter what suit you buy, GO CHEEKY IN 2011!
-He

FashionGIVEAWAY by He...BikiniThief

He loves cheeky bottoms so much, He went out to find a giveaway for the ArmHe, so that one lucky person can join the cheeky bottom revolution. Meet Bikini Thief He's newest bathing suit love. Now we all know that He won't like a bathing suit company unless there is some major cheeky action going on, and sure enough that is exactly what we have here. This giveaway is amazing, hope everyone realizes this is a really HOT bathing suit, and it was not an easy pick from the collection BT offers. OOOO by the way, Did He Mention that Bikini Thief can be seen on in the SPORTS ILLUSTRATED SWIMSUIT EDITION! See pics of Model Alyssa Miller rocking the BT: Here and Here.

GIVEAWAY:
Zuma - Pink and white stripe scrunchy bikini. Triangle top with ruffle edge, ties around neck and back. Scrunchy edge bottoms that flatter all body types, has ruched center seam in back, medium coverage, fully lined. Embroidered signature palm tree on left hip. Bikini tops and bottoms can be purchased in different sizes.

Here is How to Enter:
1) Must be a Follower to Win
2) Leave a comment with your email address
3) Follow BikiniThief on Twitter and RT the Giveaway
4) Follow BikiniThief on Facebook
5) Follow Fashionbyhe on Twtitter and RT the Giveaway
6) Follow FashionbyHe on Facebook

Stringkini Makes He Smile

Hell they didn't invent it, but they sure as sh*t made it sexy. Does anyone make a sexier commercial then VS? Can someone say Cheeky-Heaven?
-He

Forget Spring, Get Ready for Summer...

In keeping with the theme of it finally getting above the freezing point in NYC, He thought now was a great time, since most of you ladies are just starting to think about bathing suits, to give you a little reminder of what needs to happen. Last summer was the start of the the Cheeky Bottom Revolution. This summer we finally take over. Enough of these granny p*nty style underwear, enough! If ya got an ass, any ass at all, and it looks half decent, this world deserves to see it in a Cheeky Bottom. Excuse no more, He wants Cheeky and He wants it everywhere. He has already done posts on plenty of brands that feature the cheeky bottom: Tavik, Indah, Beach Bunny, so there is no reason for you not to know where to get them.
-He

P.S. You can Tag Fashion by He in your Facebook Pictures for instant approval status.

Thank You...Indah Clothing

(pics from indah, shopbop, planetblue)

He is gaga for Indah. Then again anyone putting out a Cheeky Bottom is gonna bring a smile to He's face. Not quite sure they still only have 2010 Collections on their website and nothing for 2011, but gotta imagine more good things coming from this brand. Lots of crochet, cheeky bottoms, sheer and other stuff that makes He want to be in California on a beach. Still a small brand that you might not have heard of yet, but leave it to He to bring you into the Know.
-He

Speedo Goes Mainsream...For a Minute

FINA (Federation Internationale de Natation) made a change in rules preventing the use of body suits in competitive swimming, the Speedo LZR Racer suit--worn by the likes of Michael Phelps--became surplus overnight. Fortunately, teams of students from the London College of Fashion, University College Falmouth and the University of Huddersfield have recreated the material into innovative, creative concepts in green fashion. -TreeHugger

Not bad, not bad at all. He will give these college kids some credit, they actually made these bathing suits look half decent. Only problem is they probably aren't Cheeky Bottoms and if your gonna look like these girls and not go Cheeky, then He doesn't even want to know you.
-He

He has a "Wild Heart" for GU...

He worked with Gypsy Underwear a few months ago on a Giveaway, but since then Gypsy has released their 2010 Winter Collection, that is of course still He Approved. Cheeky Bottom was the name of the game in their Summer Collection, so don't think for a second it went anywhere. "The new collection is a dreamy mix of tie dyes & lace." Dreamy, couldn't agree more.
-He

P.S. If He gets a decent number of comments in this post, He can guarantee another Gypsy Underwear Giveaway! Hows that for ArmHe Love!



photography by DaejaFallas
www.daejafallas.com

Fall is Coming...Get All Wet...

Here is the deal, the weather is getting cooler, summer is almost over, but that in no way means that the end of bathing suit season has hit yet. In fact, bathing suit season is still going strong. All Wet Beachwear sent He a bathing suit, typically a blogger would post a pic of them in the bathing suit, but let's all just agree, that He in a two piece would not be the best thing for Fashion by He. Forget the fact that He is not putting on the bathing suit, what made He happiest was the fact that they took the time out to send He a Cheeky Bottom. Half the people that reach out to He ask if He will wear the gift in a blog post. WTF, did you even take a second to read the title of this blog? Respect the King, goddamn it. Anyway, Fall and Winter are just as much bathing suit season as the summer. Why? There is no better time for a vacation then when its f*cking snow or sleeting all over NYC. Do everyone a favor and make sure the Cheeky Revolution continues all year long. All Wet Beachwear sent He the bathing suit pictured, and that's a f*ckin hot bathing suit.
-He

FashionGIVEAWAY by He...Gypsy

It's everyones favorite time again, Giveaway Time! You can get your very own pair of Gypsy Underwear.

"Gypsy is a unique line of hand designed underwear and was born from lazy saturday mornings and the search for the perfect pair of cute sexy undies. The style is inspired from my love of all things beach and the line grew out of a free-spirited lifestyle - the sand in my toes, a cold dip in the ocean, freckled skin and smiles, bleached out hair in the sun and flowers everywhere."

When they went out to design that lazy Saturday morning underwear with a beach theme, they nailed it on the head with these. Want to have He wake up with a smile on his face on a weekend morning. Try bringing He a cup of coffee in bed wearing a pair of these. HE approved!

Now that we know what we are playing for, here is how to win. You MUST be a follower to win. Leave a comment, Retweet @fashionbyhe, Become a Facebook Fan. The winner will be announced next Friday. He is probably going to need a picture to confirm the winner as received them.

-He

This Does Not Count as a Crop Top...

Just an FYI. This is not a crop top, just like this was not a Cheeky Bottom.

-He

P.S. He has a pretty cool Giveaway lined up for tomorrow! Stay Tuned.

Thank You...Beach Bunny Swimwear

If He told you a line of this swimwear was designed by the Kardashians and another by model Irina Shayk, Chrissy Teigen and that the owner was former model Angela Chittenden would you be impressed. Sometimes hot people don't always make hot clothing. This is not one of those situations. Beach Bunny Swimwear is one of the hotter swimwear lines on the market today. They seem to have a collection for anyone: Goddess, Mermaid, Alpha Girl, and Class Act. The Mermaid collection could pretty much double as underwear, as it looks exactly like Hanky Panky style swimwear, which is not a bad thing. Beach Bunny Swimwear is also a major player in the FbyHe GO Cheeky Campaign. Check out the Collections and come back and tell He it's not one of the hottest swimwear lines on the planet, He dares you.
-He

Check out the 2010 Video with Irina Shayk by clicking "Read More"

Thank You...TAVIK Swimwear

"Think Saved By The Bell and The Fresh Prince Of Bel-Air. These prints and graphics were trended straight from Tavik's favorite looks back in the early 90s."

Since its been pretty hot in NYC and hopefully will continue to be, He thought this would be a good time to feature a hot bathing suit. He approved. "Inspiration for Tavik's new swim line reflects the bright neon colors mixed with washed-out tones to keep the trends on key. The line keeps the revolutionary electro sense that Tavik so very well carries and brings a new contemporary fashion senseto swimwear." Of course, anyone featuring a Cheeky Bottom is gonna get some extra love from He.

-He

The Summer of Cheeky Bottoms...GO CHEEKY!

As you can see there is no other type of bathing suit bottom that compliments a good ass the way a Cheeky Bottom does. Cheeky bottoms allow a woman to show off her beautiful Back Dimples as well as a little more ass then usual. Some companies offer the brazilian cut or the american cut, but why would anyone ever go with the american cut unless your ass is huge. Buyer beware, if you do not have a good ass, do not wear these bottoms. It will look gross and disguisting and you will end up on Fashion by He being laughed at by millions. As previously stated these are not for all kinds, however if you are fit enough to wear them then He suggest you stop hiding that beautiful ass behind a paif of granny p*nty bathing suit bottoms and GO CHEEKY!
-He

Vote 1: If you Go Cheeky!
Vote 2: If you don't.

Thank You...Mikoh Swimwear

As the start of summer is just a few days away He wanted to focus this week on some summer products He feels are a must have. While He typically isn't a fan of crazy backd swimwear, Mikoh Swimwear manages to keep this bathing suit sexy! As He has mentioned previously He is a big support of the Cheeky Bottom aka Brazilian style bathing suits. A style that just has not caught on across America yet. Perhaps that is a good thing as we have a ton of fatties that would try and wear a cheeky. But there are still plenty of hot bodies in this country that should be wearing these cheecky style bottoms. See more pics by clicking "Read More"
-He

UPDATE ON STEVE MADDEN:

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