Homecoming for Bread & Butter Berlin

After 4 successful years in Barcelona, one of Europe’s most prestigious trade shows is returning home!

For the next 3 days, Berlin will be the host to 550 designers and brands, as well as a potential audience of 100,000 visitors from more than 100 countries.

Undoubtedly, Bread & Butter has become one of the most important European trade shows in the urban wear and street couture sectors—and for some of us, it’s menswear heaven on earth!!!

After a short welcome tonight by Berlin Mayor, Klaus Wowereit, Swedish group "Mando Diao" will kick off the event, followed by different bands each night, such as Jazzanova, Eight Legs, and many more.

By day, visitors are welcome to hang out at the Luna Park to catch a fashion show by G-Star or check out the Wheel of Death motorbike show by Wrangler.

BBB has signed a 10-year contract with the city of Berlin, so for some time to come the venue will most likely be the former airport Berlin-Tempelhof, a C-shape complex of 7 airport hangers.

Photo Copyright Bread & Butter.

Patrick Mohr's Quadrangle Renaissance

Close your eyes and tell me what images come to mind when I say, “Germany.” Beer fest, bratwurst and sauerkraut, the Autobahn, cuckoo clocks, castles, and maybe the Cologne Cathedral?! Well, how about fashion?! “Maybe lederhosen,” you say—those famous knickerbockers made of leather?! Stereotypes don’t die fast…

As we learned in the last article, Berlin alone is home to over 700 designers. The city also hosts the bi-annual Mercedes-Benz Fashion Week Berlin, as well as the infamous European menswear show, Bread and Butter! Moreover, young German tourists were the biggest buyers in my showroom in Naples, Italy, always searching for the newest trends.

Twenty-nine years ago, a young man by the name of Patrick Mohr was born in Mainz, Germany. The city is also birthplace to Johannes Gutenberg, who has been credited with inventing the mechanical printing process circa 1439, revolutionizing book-making in Europe and fueling the European Renaissance!

After a 4-year stint of modeling in Milan and Paris, Patrick studied fashion at the prestigious Esmod Fashion School in Berlin. Living up to the reputation of his Mainz predecessor, Patrick has been stamping his name on menswear with prize-winning collections since graduation in 2007.

Now based in Munich and Paris, Patrick has been pressing hard to stamp out his 2009 summer collection around the world, including Australia, Denmark, Germany, Italy, Japan, Netherlands, Norway, and Spain.

Patrick succeeds in binding together ∆ quadrangle jeans, jerseys, and eye wear with a thread of affordable prices and eclectic themes of deconstructed shapes and asymmetrical patterns.