Season 1 Episode 8 - "The Hobo Code"

Okay, explain to us again why Christina Hendricks almost always looks so bad on the red carpet? Granted, this isn't a gown, but it's a timeless silhouette and there's not a reason in the world why she can't rock the hell out of a simple sheath. In other news, we're going to have to admit that we were wrong in the previous Joan post when we said she rarely wears pink. As this post will show, she wore it a lot more than we remembered.
Anyway, this is a chic and sexy look for Joan while still being entirely office appropriate. Joan does tight but she doesn't do revealing. Considering just how large her girls are and how prominently they're displayed (as if she had a choice), it's notable that you never see any cleavage on Joan. Not at work.
LOVE those black gloves. And the scarf tied to her purse. In 2010 we'd call a headband with a bow on a woman over 16 utterly ridiculous, but in 1960, it totally works. It seems like a strange thing for Joan to wear, but with the gloves and the belt, she's got a typically matched-to-within-an-inch-of-its-life Joan ensemble. In fact, this outfit is so over-the-top girly that we tend to think she was dressed this way to highlight the differences between her and Peggy, who is just beginning her entry into the man's side of the advertising world.
Season 1 Episode 9 - "Shoot"

We just love this dress. It's an unusual color for Joan but it works really well with her hair color. There's not a lot of deeper meaning to be mined here. We do think the dress is a skosh matronly for Joan but it works because she's playing the Office Mom here. Check how the earrings match the trim on the dress perfectly.

Joan: "I know what men think of me."
Peggy: "Yes, they think you're here to get married and that you're fun. And not in that order."
MRROW! A DELICIOUS scene played beautifully by both actresses. Once again, Joan is in a bright girly pink to contrast Peggy's dowdier, more intellectual approach to the world. The scene was all about how Joan is the one who's playing the wrong game here (the game of using your looks to make your way in the world) and it's not a coincidence that she looks amazing and sexy. We know that Joan is in the wrong but all we can see is that she looks so good.
Season 1 Episode 10 - "Long Weekend"

We LOVE this dress, which is a bit of a herald for the mod styles that will come in only a few years. Joan would never wear the mod styles and truth be told, such a graphic dress is a bit unusual for Joan, but she'll wear a dress that forces men to look at her and this one fits the bill nicely.
The graphic quality helps to highlight some of the emotional turmoil she's feeling regarding Roger. She's normally a solid column of color or tone on tone and every now and then breaks out a high contrast skirt and blouse combo, but this is entirely outside her wheelhouse as we've come to understand it. Bottom line: the relationship with Roger is getting dangerous from an emotional standpoint (something she's normally good about avoiding) and it's reflected in this dress.




Later, the gals bring their (it has to be said: sad) pickups home. Later still, Joan comes into the office at the request of Bert Cooper because Roger has had a heart attack and telegrams need to be sent to the entire client roster. Pointedly, he later tells her not to waste her youth on older men.
ATTENTION CHRISTINA HENDRICKS: The next time you have to appear on a red carpet, WEAR THIS. She looks amazing in this dress and there's not a thing about it that would make it look dated today (although we'd advise against wearing it with a cardigan). Notably, this is the only time you will ever see Joan displaying cleavage (and what a SPECTACULAR cleavage it is) in the office. Granted, it's late at night and no one else is there, but it just serves to illustrate how tightly she manages her image.
That choker is gorgeous.
Season 1 Episode 11 - "Indian Summer"

We've seen this outfit before. She wore it in the very first scene when we discovered she was having an affair with Roger. As we said before, purple is an important color for Joan. The color of her heart.
Again with the cute scarf tied around the purse. It's all about the details with Miss Holloway.
Season 1 Episode 12 - "Nixon Vs. Kennedy"

In the early morning, when most of them are passed out or paired off on office couches, Joan and her former boyfriend Paul have a sweet moment that illustrates the entire history of their past relationship in just a few words.
It's a striking dress but it stands out to us because of how much it covers her up. Like we said, she doesn't show off the cleavage, but even for her this is an unusually high collar. Even with such a collar, she still manages the Joan trademark of a scarf detail, this time with that dramatic piece hanging down the back with what looks like her favorite brooch (the rose with the pearl in the center) keeping it in place. We think the payoff for this dress, the reason she was dressed in it, comes with the scene with Paul. When he whines to her to explain why it never worked out for them, she offers only a clipped "You have a big mouth." When he protests, she cuts him off with another "You have a big mouth." And he's forced to admit that he does. That's why she's so covered up here. To illustrate that she has a need to remain discreet and "covered" when it comes to the office.
Season 1 Episode 13 - "The Wheel"

Va Va VOOM. Joan never dressed this way before and she never dressed this way again. Don't get us wrong, it's a fabulous outfit, but it basically says "LOOK AT MY TITS" and Joan doesn't normally trade in such obvious displays. Really, the purpose of this outfit is to draw a bright line between these two characters. Peggy literally got less attractive by the day until she got what she wanted and she didn't have to use her body or the promise of her body to get it. Joan is still looking for that which she wants (a husband) and she will continue to use her body and the promise of her body to try and make it happen. Two women on completely different paths who both started from the same point. To illustrate that, they needed an outfit for Joan that leaves no question as to her goals and her method of achieving them. Which isn't to say that Joan is slutty somehow; just that she's been quite clear with Peggy about using her looks to make her way through the world.
[Screencaps: projectrungay.blogspot.com - Photo Credit: amctv.com/originals/madmen]
Post a Comment
Labels: Mad Men, Mad Style