Originally a manufacture of only swimwear, aussieBum has extended its selection of menswear to underwear, sportswear, surfwear, loungewear, leisurewear, and accessories—over 150 styles of Aussie fashion.The company has been on the cutting edge in developing Essence underwear, which releases vitamins from the fibers of the garment right into the skin.
Wonderjock—the male “enhancing” underwear—stirred up some surf in the media world, in 2006 with the result of 50,000 sales in the first 7 days!
For those of you who prefer to surf in cold waters, aussieBum has conveniently built the same technology into swimwear with an advanced version that is promoted under the name Boosterjock.
Based in a suburb of Sydney called Leichhardt, aussieBum was launched in 2001 by designer Sean Ashby out of a nostalgic yearning for the swimwear with which he once grew up.
aussieBum—100% made in Australia. If you are going to be a bum, why not be an Aussie Bum?!
