If anyone were to earn the title of denimologist, surely it would go to the Korean husband and wife team, Jung Ho Noh and Nara Chu, who embarked on their professional romance with denim in 1996.Sharing a deep passion, they launched their label, Blue Notch Jeans, in 2007 with their main office in New York City.
Blue Notch approaches denimology with a sense of alchemy, combing the disciplines of philosophy, history, and art with modern chemistry and scientific experimentation.
The love story begins with the highest grades of cotton from Egypt, Cameroon, and Zimbabwe. The fabrics are then produced in Japan, in a factory boasting 115 years of history—the first to combine modern technology with the use of natural indigo dyes.
Washings take place close to the design team in Korea, within a region rich in natural springs, which permit the team to experiment with sophisticated dying techniques. A filtration system has been installed to protect the pristine quality of the natural water.
In the 2009 a/w collection, Blue Notch has introduced 30% linen and cashmere into their denim for a wrinkle-free silhouette with a vintage finishing performed by means of broken needles and a newly developed coating technique.
Blue Notch Jeans—the denim that breathes life!
Photo 2009 a/w collection Copyright Blue Notch Jeans.
Slideshow 2009 a/w collection Copyright Blue Notch Jeans.
