German designer Wibke Deertz founded the unisex label ADD in 2000 for young style-conscious individuals who did not want to fuss much about fashion. With her autumn/winter collection this year, Wibke shifted from a coed concept to an all-menswear line.Born and raised in Northern Germany, Wibke went to high school and college in Washington DC, where she studied sculpture at the Corcoran School of Art. Wibke continued her studies at the Utrecht School of Art in the Netherlands. Now she is based in Berlin.
Free-spirited and inquisitive about diverse cultures, Wibke has taken ADD to numerous cities around the world, which have enriched her themes and manufacturing processes. Cities include Buenos Aires in 2004, Hanoi in 2005 and 2007, and Bangkok for the past two collections.
Inspired by the “everyday” male, Wibke designs in such a way that she masterfully gives the laid-back kind of guy a sexy touch of class!
Two weeks ago, ADD opened the doors to its first flagship store named A.D.DEERTZ, which is located at 58 Kastanienallee Street in Berlin.
Slideshow 2009 s/s collection Copyright by ADD.
Slideshow 2009 s/s collection Copyright by ADD.
