Dmitry Loginov's Arsenicum Challenges Russian Fashion Week

As Russian Fashion Week unfolds, I would like to present Dmitry Loginov, another accomplished designer from Krasnoyarsk—the Russian city whose history can rival any Western cowboy!

After graduating from the Technological College of Krasnoyarsk, Dmitry wasted no time in saddling up his design career, first, as a patternmaker for local atelier and, then, as a stylist at L’Officiel. He also braved his own studio; that is, until he won a regional young designer competition.

With the right dose of recognition, Dmitry trotted off to Moscow where he landed the position of fashion editor at OM. There, he also founded Arsenicum—a brand that immediately drew the attention of the press. Nominated best Russian designer by Astra and designer of the year by GQ and World Fashion TV, Dmitry has also headed up other menswear lines like Enton and Donatto.

Arsenicum is a homeopathic remedy for anxiety and fear that may be caused by an underlying insecurity and oversensitivity. Interestingly, the Greco-Latin origin of the term signifies ‘masculinity’! If you are a male inhabitant of the mega city, then Arsenicum is the right choice for you!

Arsenicum suetum provocat! Get used to the Arsenicum challenge!



Slide show and photo 2009 s/s collection, Copyright by Arsenicum.