Scarlet Rogue: the Men behind the Label

Born in Liverpool, England—historic home of the Beatles—Jonathan Coleman spent most of his childhood years abroad in countries like Italy, Spain, and Holland. Similar to most young men in search of their place in the world, Jonathan pursued a career as an engineer in the Oil and Gas Industry.

After several trips to various countries and countless weeks at sea, Jonathan soon found himself in the middle of war-torn Sudan. Military escorts, a blistering sun, grueling work, and endless days—all ignited within Jonathan an unyielding desire to express his muted creativity.

As for Alexander Johnson, he spent most of his formative years in two major cities of the US Southeast; namely, Miami, Florida and Atlanta, Georgia. Not unlike other teens of his generation, Alex was raised on a diet of music icons from the 70's, 80's, and 90's and "outrageous" fashion styles.

In high school, the young teenager began exhibiting a keen artistic flair as he set about hand-painting denim pants and jean jackets. When fellow classmates started placing orders, Alex sensed an entrepreneurial spirit kindled within him!

Eventually Alex traded in his motorcycle and ripped jeans for a pressed suit and starched tie, embarking on a new career in finance. After 10 years of stateside employment as a stockbroker, Alex landed a job in Asia as a venture capitalist for gas and oil drilling. Similar to Jonathan, however, Alexander's muted desire for artistic self-expression continued to flicker.

Was it fate...providence...or just good ole' fashioned luck? Jon and Alex met through a mutual friend who was travelling throughout Asia. Recognizing each other's mutual passions for music and fashion, sparks of a common vision began to fly and Scarlet Rogue was born.

Photos Copyright by Scarlet Rogue.