Scarlet Rogue: the Label

Scarlet Rogue first debuted at the Magic Fashion Trade Show in Las Vegas last year. The collection of avant-garde menswear was described as "edgy yet sophisticated."

I like to characterize the Scarlet Rogue look according to what we call in Italy trasgressivo, a concept that has no direct translation in English. It is the style of the night—slightly seductive but not sleazy, aggressive yet not brazen, refined and very masculine at the same time.

Scarlet Rogue was conceived by two designers: Jonathan Coleman of the UK and Alexander Johnson of the US. Inspired by tattoo artistry and a fervent passion for music, Scarlet Rogue personifies modern urban culture at its best and employees the finest luxury fabrics and materials, placing exquisite details at center stage.

Blending classic vintage tailoring with contemporary artisanship for the casual-dress man, Jonathan and Alexander have given a new definition to denim wear: "Flattering democratic fits which produce straightforward no nonsense styling, with beautiful realistic washes to provide the finest everyday wardrobe staples."

Proceed on to the next article for the exciting lives of Alex and Jon!

Photos Copyright by Scarlet Rogue.