New Power Studio is a young, spirited, London-based menswear label which offers wearable clothes with an edge. The designs are inspired by pop culture, combining sportswear and tailoring references.
Since its launch in 2009, industry support has been substantial and enthusiastic. Coverage has included i–D, Arena Homme Plus, POP, British Vogue, New York Times, dazeddigital.com, GQstyle.com and Vice.
The label has shown at menswear day of London Fashion Week for the last four seasons, in the form of a Fashion East menswear installation, a film (whose images were simultaneously rendered into textile prints for the collection) and as part of the MAN runway show.
His presentations are invariably theatrical, visually arresting and humorous.
Check out the spring/summer 2011 collection here.
Photos & text Copyright New Power Studio, Courtesy Fashion East.
