Looking to humble beginnings for the inspiration of this fall’s collection, Luca Larenzadressed a charming array of silk/cashmere and baby alpaca knits in earthy hues of brown and burgundy.With the new campaign coming together, led by the photography of Giuseppe Yuma Migliaccio, Luca Larenza found the season’s unlikely star in Eduardo as styled by Davide Valentino.
For this fall 2010 campaign, he dressed a time-honored man and he explains that, in his case, “the presence of an old model, with the skin worn out by work and life, is reconnected to a concept of tradition that goes beyond the modern beauty canons.
Especially in the South of Italy, elegance is a value handed down from our ancestors. What remains for sure is the attachment to the roots, the land, and its preciousness.
Furthermore, it [the campaign] is a provocation to the fast fashion that now rules the market, and the fast-pace of modern urban lifestyle.
See the collection here.
About Luca Larenza
Luca Larenza is a young Italian designer, best-known for his casual-chic clothing line. In spring 2005, he decided to create his own exclusive T-shirt brand, and since then the collection has been developed to become a variety of top styles for men…
Photo & text Copyright Luca Larenza.
