Guess by Marciano Fall 2010 Ad Campaign

Starting the day off with some retro fabulous.


Guess by Marciano Fall 2010 Ad Campaign Photographed by Alix Malka Featuring models Evandro Soldati and Heide Lindgren

Press Release:

"The Fall/Winter 2010 GUESS by Marciano Campaign is a classic collection of black & white images that transport the viewer back to the set of a 1960's film classic and showcase the collection in the manner it was meant to be: beautiful, glamorous and provocative. "

In other words, it's pretty much in line with every GUESS campaign going back 25 years. Lucky for them, retro is in in a big way right now so they get to look trendy with this one. We're being bitchy and we don't really mean to. GUESS has a look for their ads and it's always been about retro glam and tipping their hats to iconic film sirens, from Bardot to Loren to Monroe. We can't remember the last time we bought or wore anything with a GUESS label on it but we've always loved looking at their ads. Go get your coffee and pretend for a little while you're on an international cruise in the '60s being chased by gorgeous men in tight suits and skinny ties.

There are worse ways to start the day.