Season 2 Episode 8 - "A Night to Remember"

This is a sweet little summer dress that's perfectly Peggy, yet we rarely see her dress like this. It just feels like Peggy. Something that's notable about Peggy's wardrobe during this period of her life: she vacillates between the little girl clothes that Joan warned her about and the grownup career girl clothes she's learning to wear. When she's with Fr. Gill (and sometimes with Don) she tends to be dressed in these types of juvenile looks. It helps illustrate her relationships with these men, who both have some sort of hold over her.

Another Catholic schoolgirl outfit: a jumper and blouse with a peter pan collar. Once you know to look for it, it's amazing how consistent and how often it was employed.

While this isn't quite a schoolgirl outfit, it is in a shade of what we like to call (and what only Catholics over the age of 40 would understand as) "convent green." It seemed like back in the day, every convent, rectory and Catholic school was painted in that somewhat nauseating seafoam green that the Vatican must have gotten a deal on. You can see that same green on the wall behind her and in the stained glass. She never wore anything like this to work, so we assume this somewhat dowdy dress with an overdone scallop detail was part of her "church clothes" wardrobe. It's feminine and non-threatening and completely devoid of anything that denotes sexuality or ambition. A good girl dress.
Season 2 Episode 9 - "Six Month Leave"

Later she sits in Freddy Rumsen's office, preparing a campaign pitch to Samsonite with Sal and Pete. Freddy drunkenly pisses his pants and passes out just as the clients arrive for the meeting. Peggy takes control of the situation and snaps the laughing Sal and disgusted Pete into line. She sends Pete out to greet the clients and prepares to make the pitch herself.
She's young and feminine in this outfit, but also streamlined, efficient and professional-looking. She's finding her own personal style at this point and it's not Joan, it's not "secretary," and it's not schoolgirl. In a way, it's a combination of all three. One of the defining characteristics of Peggy is that she observes people and learns from them. This outfit is an indication of what she's learned.

She's still going back and forth on her looks. Sometimes she looks every inch the career woman, full of ambition, and sometimes she lapses back into the girlish clothes. Just like her scenes with Fr. Gill, this scene with Don sells the whole mentor/student thing going with them and so, she's dressed in this youthful style.


Killer dress. The best damn thing she's ever worn on the show. She's fully come into her own and this bold check is fairly shouting it to the world. She's confident, she's womanly, and she's dressing to show it all off. This is the dress that says "I know who I am, what I want, and what I'm capable of." It really is a gorgeous dress and unlike a lot of her earlier ensembles, it fits her to a T. She's clearly spending more money on her wardrobe now that she's a senior copywriter. And what's so great about it is it's not like any other female character's clothes. It's pure Peggy, all grown up.
Season 2 Episode 11 - "The Jet Set"


There's not a lot of deeper meaning to be mined from this dress. We just wanted to highlight it because it's such an adorable dress.

Peggy comes up with a fantastic pitch for the Popsicle account, based on the Catholic imagery that tends to permeate her family life. "Let me tell you something, the Catholic Church knows how to sell things." She pitches it to them, they love it, and she pretty much single-handedly lands the account. Afterward, she nervously approaches Roger and asks if she can have Freddy Rumsen's old office since she doesn't think it's fair she has to share an office with a Xerox machine. Roger is amused, but also impressed, telling her that none of the men in the office has the kind of balls to do what she just did.
Man in the Gray Flannel Suit, meet Woman in the Gray Flannel Dress. Sure, it's got the full skirt and pussy bow that she's favored since she was Don's secretary, but there's no doubt that this is a serious career woman look. She's in almost exactly the same color as Roger. And again, it looks a little more expensive than the outfits she was wearing as recently as 6 months prior.
Season 2 Episode 13 - "Meditations in an Emergency"Man in the Gray Flannel Suit, meet Woman in the Gray Flannel Dress. Sure, it's got the full skirt and pussy bow that she's favored since she was Don's secretary, but there's no doubt that this is a serious career woman look. She's in almost exactly the same color as Roger. And again, it looks a little more expensive than the outfits she was wearing as recently as 6 months prior.

Once again, this isn't Schoolgirl Peggy or Secretary Peggy or even Junior Copywriter Peggy. This is Peggy as a woman, fully capable and, with this scene, finally unburdened of any weight holding her back. She isn't just walking away from Pete and their baby here. She's walking away from everything - her mother, her church, her social status, her shyness - that ever prevented her from becoming the woman she wants to be. This is probably the most "mature" outfit she's ever worn and also among the most up-to-the-minute stylish. We'd put this up against anything Joan ever wore to the office. The pearls, the oversized buttons, and the cream colored trim are all very grownup. It's notable that she blends into the surroundings in Pete's office, but it's even more notable that she gets up and walks away from those surroundings.
[Screencaps: projectrungay.blogspot.com - Photo Credit: amctv.com/originals/madmen]
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Labels: Mad Men, Mad Style