Moni lauched his label nearly 22 years ago in Kyustendil, Bulgaria, which is a small town situated in western Bulgaria, just 90 km southwest of Sofia.
The Thracian name of Kyustendil was Pautalia, literally signifying “town of springs” because of the richness of mineral springs, which have served as treatments for multiple diseases since Roman times.
Like the healing springs of his hometown, Moni’s motto is “Quality Never Goes out of Style.”