Based in London, PUDEL is a Scandinavian brand that was launched in 2005 by Swedish designer Lina Österman, a graduate of Central Saint Martin’s College of Art and Design .
Somewhat gender-free, PUDEL combines the edginess of Scandinavia with the urbanwear of London’s streets.
London-based model, Jethro Cave of Australia, performed the 2010 spring/summer shoot with New York photographer Sven-Anton.
Photo & slideshow 2010 spring/summer collection Copyright PUDEL.
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