As I have iterated in the past, Men’s Fashion by Francesco is dedicated largely to emerging designers and trends around the world.Nevertheless, since the Egyptian magazine for which I write—Uomo Moda—showcases many well-known griffes, I have written an article for the Summer Edition on the multiple lines of HUGO BOSS:
Hugo Ferdinand Boss first set up workshop in 1923 as a masterful tailor in Metzingen, Germany. Since that time, HUGO BOSS has grown into a global network of 6,100 sales points in 110 countries.
Besides the core brand BOSS, menswear lines include BOSS Black, BOSS Selection, BOSS Orange, and BOSS Green, as well as by the HUGO brand.
While the premium BOSS brand provides style-minded men with tailored sophistication, the HUGO collection is designed for the more unconventional trendsetter who wants to dress with unrivaled confidence.
The main BOSS Black line provides the modern men with elegant classic looks that satisfy the demands for any formal business or evening attire.
BOSS Orange allows the leisurely man to relax in a vibrant palette of exciting colors, while the golf-inspired BOSS Green line elegantly closes the gap between sportswear and sports apparel.
Finally, the premium BOSS Selection line is the last word on tailoring at its best!
The picture gallery below features the 2010 spring/summer collection of BOSS Orange—casual wear for the urban lifestyle in the world’s most cosmopolitan capitals.
Photo & slideshow 2010 spring/summer collection Copyright HUGO BOSS.
