The Individualists: Winners of the 2nd Shinmai Crreator’s Project

Congratulations to the Individualists, who have been declared winners of the 2nd Shinmai Creator’s Project Fashion Contest at Japanese Fashion Week in Tokyo.

Shinmai menas ‘fresh rice’ in Japanese, a term that can be used as a metaphor to refer to young potential talent.

In the 2nd Shinmai Creator’s Project, only 4 contestants out of 37 brands from 11 countries were selected as fresh rice.

Luise and Franck won the competition with their 2010 autumn/winter collection entitled “Crying Light.”

The Individualists—fresh young talent like fresh rice!

Film A/W 2010 - the Individualists - Fashion Show Tokyo


2010 A/W Look Book - the Individualists


For the 2010 spring/summer collection, please refer to the article:
“Birds” by the Individualists

Photo & slideshow autumn/winter 2010 collection "Crying Light," Copyright the Individualists.