Japanese designer Hirofumi Kiyonaga founded『SOPH.』 in 1988 on the concepts of minimal design, casual functionality, and comfort for sophisticated daily wear by the urban dweller.In 2002, the label was renamed 『SOPHNET.』as it received new impetus from Sori Yanagi; Charles and Ray Eames; the well-known contemporary Japanese artist, Tatsuo Miyajima; master of English art, Julian Opie; and American artist, Jack Pierson.
Now 『SOPHNET.』combines art, fashion, music, and industrial design into street, outdoor, traditional menswear for the modern urban male.
The theme of the 2010 spring/summer collection is “Polyvalent,” which, according to 『SOPHNET.』is the technical term for someone who plays various positions in football.
In today’s society, a man must occupy various roles and, thus,『SOPHNET.』has created a line of menswear that can adapt to various occasions in life.
Warm southern colors lead the season for daily life and restful vacations at your favorite resort.
Photo & slideshow Copyright 『SOPHNET.』
