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Emo Makeup
As for makeup emo's tend to accentuate their eyes with black, red, etc eyeliner and eye shadow. Gerard Way is a good example of someone who embraced this technique with cranberry red eyeshadow. Dark nail polish is also a defining factor on both sexes.
The emo look commonly includes being as pale as your natural skin tone will allow, with the use of a whitening foundation of a super light powder. However, this certainly isn't such a key feature as it is with the goth look.