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By the late '90s, the American teen's appetite for hardcore had somewhat subsided, replaced by a craving for semi-commercialized punk pop. The emo movement turned away from its hardcore roots and began to incorporate twinkling guitar or piano riffs, and melodies became more heavily emphasized as the music moved away from its "screamo" past. The music during the 1990s became more mainstream than ever, and by the millenium arguably "emo" bands were garnering regular rotation on MTV and radio stations nationwide.
