Boiling adrenalin, sweaty palms, and bursts of oohs and aahs were just some of the reactions to the latest campaign by Crust, the Italian parka label that hosted Parcrust, an acrobatic event with Parisian traceurs at the last Pitti Uomo in Florence, Italy.Also in attendance of the event was David Belle of France, who has been credited as the modern-day founder of parkour—the art of movement performed by traceurs, a type of fast-moving stuntman who is trained to surpass any obstacle.
The discipline actually finds its roots in the French military and firefighting techniques. Now it is appearing in French films like this year’s District B13 Ultimatum and—yes!—advertising campaigns by Crust!
Born for the metropolis king and queen, Crust is one of four brands at Cinelli Studio, a company with over 40 years experience in natural goose down clothing, which is based in Buggiano, Pistoia, not too far from Florence.
So, check out the film, which was shot in Paris, and definitely check out the new collections on the website!
Photo 2009 a/w collection from Fashion Times, Copyright Crust.
Film posted by Michbold at YouTube.
