Kent Denim, Designed with Love

Last week I received an email from Kent Denim, which was promoting the 2009 summer collection, featuring nautical flag-inspired graphic tops; jean Bermuda shorts; and new jean styles, washes, and colors.

Intrigued and curious about the designer behind this relatively new label, I immediately clicked “reply” and typed out a few general questions. What followed was an email from designer and founder of Kent Denim, Noah Landis, who wrote with unparalleled passion about his work.

Native of San Francisco where he attended the Academy of Art University, Noah has always loved jeans! This deep-seated love soon led Noah to start making custom denim for clients, and from scratch!

No label, no name—just a young man passionate about pattern making, sewing, dyeing, and washing superb-fitting jeans with fine subtle details!

Employed by one of those large chains specializing in jeans, Noah felt that his creative spirit was being stifled by the monotony and routine of everyday chores. So, in the fall of 2008, his love for jeans led Noah to embark on a new venture: Kent Denim.

Passion found new boldness, which helped Noah look at his fears straight on and set out to find reputable sources for premium materials and first rate manufacturing. “As a designer,” writes Noah, “quality plays the biggest part for and in menswear; especially the quality of material is by far the most important.”

Rather than sacrifice quality, Noah would prefer to sell less in volume; hence, all products are produced in the USA, providing designer value at reasonable prices. Jeans retailing at $160, Noah comments:

“Even that is pretty low for designer jeans; however, there is nothing more deceiving than paying a lot of money for clothing and finding the out on the tag that it is made in China. Especially in today’s market, the consumer knows better than to pay for overpriced mass produced ‘common luxury’.”

The goal of Kent Denim—again in Noah’s own words—is “to stay authentic and create garments that men don’t just wear but look forward to wearing.”

Good luck to you, Noah, in your first trade show next month!



Photo top left 2009 s/s collection Copyright Kenet Denim.
Slideshow 2009 s/s collection Copyright Kenet Denim.