Well, Justin Timberlake and Juan “Trace” Ayala are not quite unknown names in the media; but their men’s line does qualify as a new and emerging brand. And with names like Timberlake and Ayala behind it, the label is sure to emerge fast!Born in 1981, Justin rose to fame as lead singer of ‘N Sync and, since, has won 6 Grammy Awards and an Emmy. Less known in the public eye is Trace, who grew up with Justin in Memphis, Tennessee, going on to tour the world as his personal assistant.
Based in Los Angeles, California, Justin and Trace founded William Rast in 2005, naming the fashion line as they combined their grandfather's last names. They drew their inspiration for the line from fellow Memphis native, Elvis Presley, imagining what the iconic singer would be wearing today.
Now, William Rast has embarked on a European fashion tour, showcasing the 2009 a/w and 2010 s/s collections in London, Paris, and Berlin.
Just yesterday, Justin appeared at the stand of William Rast, at the Bread & Butter trade show in Berlin.
So what do you think: Will Europeans settle for the raw masculinity of the American South?
Photo top left Copyright Fashion Times.
Slideshow 2009 s/s collection William Rast, Copyright NYMag.com.
