Crowded Elevator—Crowded and Going Up!

Like going up and down the floors of a high-rising department store, Carl Thompson just could not find anything that suited his tastes. He felt like the market was crammed with a lot of cheap t-shirts from outsourcing factories that had a bunch of decals ironed on.

So in June 2007, Carl set out to design what he was looking for: a line of high-quality street wear with some fantastic designs.

Based in Auckland, New Zealand, Crowded Elevator is a new brand of funky, eclectic clothing geared for generations X and Y.

Entitled “Walking on a Dream,” Carl’s 2010 s/s collection invites X-ers and Y-ers to walk in the footsteps of the ancient Egyptians and Greeks, the Native Americans, and the Australian Aborigines—societies of both the past and present that dared to dream.

Reviving a mild hippie theme of the Sixties and Seventies, psychedelic and neo-punk aesthetics are blended into simple, casual silhouettes of what Carl calls “dreamy designs.”

Youthful, vibrant, and full-of-energy, this elevator—as crowded as it may seem—is definitely going up!



Photo Crowded Elevator 2010 s/s collection “Walking on a Dream” Copyright Coco PR.
Slideshow Crowded Elevator 2009 a/w collection “Electric Universe” Copyright
Coco PR.