Simon Spurr was born 1974 in England, going on to obtain a B.A. in Men’s Fashion Design from Middlesex University in London. But it was his father—a banker in Borough Green, Kent, who sported finely tailored suits—that helped define Simon’s trademark; namely, the luxurious, vintage silhouette.Before launching his own brand, however, Simon spent 12 years working as a designer for some of the world’s best like Calvin Klein, Ralph Lauren, and Yves Saint Laurent. No wonder, last year, Simon was nominated by GQ as one of the “Best New Menswear Designers in America.”
Rather than designing merely for the design itself, Simon approaches his work like an architect, adhering to the principles of functionality and proportion, to create men’s pieces that are timeless and elegantly iconic.
His philosophy stipulates that menswear should emphasize the man and not the wear. Therefore, men should first purchase the appropriate size; that is, the one that fits like a glove. Secondly, men should choose one garment that will attract most of the attention, while the rest simply compliment.
Simon is not often seen sporting complete outfits; rather, he prefers to mix it up a bit, combining expensive designer items with pieces of inexpensive vintage.
As for production, Spurr denim is made in LA; whereas the rest of the collection is Italian-made with English, Italian, and Japanese fabrics, all of which are designed to last a lifetime.
In an interview with the LAist, Simon related that Keanu Reeves, Tom Cruise, Zac Efron, and Will Smith all wear Spurr denim.
For the 2009 s/s collection, Simon drew his inspiration from the styles of radically diverse social classes in London. The 2009 a/w collection takes a modern slant on the theme of exploration.
