Pitti Uomo's Special Guest: Undercover

Well, the doors have officially opened and closed for the 76th Edition of Pitti Uomo, which was held June 16-19 in the beautiful Renaissance city of art, Florence, Italy.

Although the brands in attendance were far too many to list, you may search them by style, specific item, country, and more on the Pitti Immagine Uomo N. 76 Exhibitors’ List page.

For the next few articles, I will highlight some of the main events surrounding emerging designers.

The special guest at the 76th Edition was Japanese label, Undercover, designed by Jun Takahashi.

Born 1969 in Kiryu of the Gunma prefecture (100 km from Tokyo), Takahashi studied at the Bunka Academy of Fashion. But before graduation, the young student had already developed his Undercover brand, along with classmate Tomoaki "Nigo" Nagao, who went on to found A Bathing Ape, otherwise known as BAPE.

Striking a balance between fashion and art, Takahashi seeks to evoke emotions of terror, youthful unrest, and his own sense of peace with himself as he merges music, cinema, street wear, and Japanese art of cartoon comics known as Manga, which dates back to 1874.



Photo Undercover 2010 s/s collection by Giovanni Giannoni, source Pitti Uomo.
Slideshow Undercover 2010 s/s collection by Giovanni Giannoni, source Pitti Uomo.