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Belgrade translates as the “White City” for the white wall of protection that encircled the city. It is situated on two rivers, the Sava and the Danube, where locals and tourists alike dine on splavovi—'barges'—listening to the arrhythmic beats of Serbian folk music.Belgraders are known for their joie de vivre, or love of life, which manifests itself daily in a vibrant café culture and active nightlife.
Their city has emerged as a cultural center in Southeastern Europe, holding 11,000 theatrical performances, concerts, artistic events, and exhibitions each year; that is, thanks to indigenous initiatives like Fashion Studio Click!
Fashion Studio Click was launched in 1991 by Nenad Radujević as the first model agency in Serbia, and has since set the stage for numerous fashion performances in the capital, Belgrade.
In 1996, Fashion Studio Click initiated Serbia’s premier fashion event: Belgrade Fashion Week, which has catapulted domestic Serbian talent onto the international fashion arena. One prime example is menswear designer, Tijana Pavlov.
Born 1980 in Belgrade, Tijana is a living personification of her birthplace! She prizes everything in life—sve! (I love the way that sounds)—and she enjoys all that which can please the senses: Turkish food, beer, tequila, the sun, and the sea.
Having graduated from the Department of Fashion Design at the University of Belgrade, Tijana was the recipient of the 2007 Pantene Beauty Award within the category of “Best Young Fashion Designer of the Year.”
Designing only menswear for the past year, Tijana is pushing the boundaries of men’s fashion, reflecting the recent historical trends of her male co-nationals' tastes!
Photo 2009 a/w collection Tijana Pavlov by Larapixie Talent Agency.
Slide show 2009 a/w collection Tijana Pavlov by Larapixie Talent Agency.
