So how can we describe it? Is it a movement...an underground culture...the latest rave in music...or the newest fashion label? Let's say, it is all the above!Kitsuné is what some are calling the hottest record and fashion label in Paris, which hosts parties from London to Tokyo with the electro-rock sounds of Digitalism, Cazals, and Fisherspooner.
It all started when the Parisian-born owners, Gildas Loaec and Masaya Kuroki, took a trip to Japan where they were awestruck by the collective love of the Japanese for music and fashion. So in 2002, Gildas and Masaya decided to combine these two passions into one label—Kitsuné.
Inspired by the Japanese mythological fox, which is always changing its face, Gilas and Masay adopted the name kitsune, which means 'fox' in Japanese, knowing that they were pioneering an ever-evolving brand that would take on many faces.
As DJ's, the duo has scouted out fresh, new, upcoming pop artists of every genre from around the world and recorded several compilations of their music, merging the sounds of electronic and rock. As fashion designers, the duo accompanies their music revolution with trendsetting styles. For the complete s/s 2009 collection, click here.
So, why not sit back, turn off my play list below, and listen to a sample of Kitsuné beats?!
Photo Copyright Kitsuné.
