Most people equate Italian fashion with big names like Dolce Gabbana, Versace, Gucci, and others. While these designers have established a well-known, reputable name for themselves, there exist dozens of other less-known designers and fashion houses throughout Italy.
One of my favorite brands is Primo Emporio, which was born back home in Naples, Italy, in the 80's. The style is aggressive, what we call "transgressive"; that is, very anti-conformist! It's a great look for young men who want to be unique.
Take a peek and tell me what you think!
Primo Emporio